Barack, Inc: Winning Business Lessons of the Obama Campaign

Overview

Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, ...

See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (26) from $1.99   
  • New (3) from $17.83   
  • Used (23) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$17.83
Seller since 2009

Feedback rating:

(122)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
New Book from multilingual publisher. Shipped from UK within 4 to 14 business days. Please check language within??the description. Established seller since 2000.

Ships from: Fairford, United Kingdom

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$64.99
Seller since 2008

Feedback rating:

(17609)

Condition: New
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Ships from: Westminster, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$65.00
Seller since 2014

Feedback rating:

(177)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Barack, Inc.: Winning Business Lessons of the Obama Campaign

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

NOOK Book (eBook)
$11.49
BN.com price
(Save 42%)$19.99 List Price

Overview

Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. Libert and Faulk cover issues ranging from marketing to leadership, strategy to execution. They reveal how Obama's team identified and honed a powerful core message, and applied it flexibly in response to changing circumstances without ever compromising core brand values. You'll discover how Obama built a focused, "no-drama" organization that empowered local decision-makers without sacrificing nationwide consistency or discipline. Finally, the authors, executives at the world's leading provider of business social networking services, show how Obama leveraged social networking at a scale unprecedented in the history of either politics or business. From start to finish, Barack, Inc. is actionable: packed with ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace.

Read More Show Less

Editorial Reviews

From the Publisher
As featured on ABC News Now and Marketwatch Radio Network. Also featured in The New York Post, Investors Business Daily, CNN.com, The Boston Globe, Globe & Mail, CIO Insight, The Fort Worth Star-Telegram, and many others.
Read More Show Less

Product Details

  • ISBN-13: 9780137022076
  • Publisher: FT Press
  • Publication date: 1/5/2009
  • Pages: 192
  • Product dimensions: 5.70 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Barry Libert is chairman and Rick Faulk CEO of Mzinga, a leading enterprise social technology and services provider. The company manages over 14,000 online communities, which draw more than 60 million total online visitors every month.

Libert is a recognized authority on entrepreneurial leadership strategies and a pioneer in the business use of social technologies. He recently co-authored We Are Smarter than Me, a critically acclaimed book created in collaboration with Wharton Publishing and more than 4,000 community participants that illustrates how businesses can profit from the wisdom of crowds. A one-time McKinsey and Company consultant, Libert has also co-authored two other highly regarded books about the business value of information and relationships entitled Cracking the Value Code and Value RX. He is also a regularly featured keynote speaker who has delivered speeches to audiences of 20,000+ globally.

Faulk is currently the CEO of Mzinga, and has more than 21 years of executive leadership and marketing experience at some of the world’s most notable high-tech companies, among them Cisco, WebEx, Intranets.com, PictureTel, Shiva Corporation, and Lotus. Early in his career, he also founded First Software, which grew to sales of more than $175 million in less than four years and was ranked on one of Inc. magazine's lists of fastest-growing companies in the United States.

Read More Show Less

Read an Excerpt

IntroductionIntroduction

Who among us ever fully believed that a Cinderella candidate could soar out of Illinois obscurity and become the 44th president of the United States, confounding dozens of world-renowned politicos in the process? Yet Barack Obama managed to beat the Republican Party at its own game with discipline, organization, and massive fundraising.

From his cooler-than-cool leadership style to his use of Internet-based social technologies to his basic message of change, Barack Obama showed businesspeople that they have a lot to learn from a savvy politician.

In the flush of Obama’s triumph, we need to recall his initial hurdles, all seemingly insurmountable. Here was a truly exotic presidential hopeful—a stranger with a Muslim-sounding name, an African father, a white American mother, a Hawaiian childhood, a Harvard law degree, and a political resume of perhaps 25 words or less. As he put it in his victory speech, “I was never the likeliest candidate for office.”

All sorts of moves, from tried-and-true tactics to cutting-edge strategies, turned Obama’s candidacy from improbable to inevitable. He assembled a first-class team of staffers who ran a nearly flawless campaign; he attracted tens of thousands of volunteers, many of them so dedicated that they left their jobs or dropped out of school to work on his election; and he collected an unprecedented amount of money, both from small contributors and big traditional donors. But we were especially riveted by the campaign’s prodigious use of social networking. That’s a subject we have studied in depth, and Barack Obama is tuned to our wavelength. He turned a 50-state presidential campaign into one enormous online community. His networking inspired millions of people across the United States to join a national crusade, pooling their skills, time, and dollars to achieve a decisive victory. As a result, American (and perhaps world) politics will never be the same.

We believe Obama’s political pioneering set a brilliant standard for any business seeking to prosper in the Web 2.0 world of the 21st century. Hence this book: Obama’s campaign saga annotated for business use.

We combined our own observations with those of a diverse group of media whose expertise was on display during this long, dramatic campaign. We interviewed Obama supporters, collected an array of superb reports from a variety of sources, and paid close heed to the blogosphere’s unprecedented election coverage—the latter a concatenation of diverse views and voices ranging from Politico to Twitter that did much to make 2008 a turning point in politics. Our goal was to tease out the relevance of this historic campaign to business leaders everywhere.

Let’s get started.

Barack, Inc.: Winning Business Lessons of the Obama Campaign

“From social networking on the Web to stunning message discipline, the campaign holds lessons for every leader, from the world of soap powder to the practice of accounting. Barack, Inc. does a fine job of capturing these universally applicable and immediately implementable precepts.”

Tom Peters best selling author, Re-Imagine! and In Search of Excellence

“Obama is the first president of the Internet age. His application of social media and his understanding of the Net generation brought him to power. Every business leader should follow his lead and read this great book.”

Don Tapscott best selling author, Wikinomics and Grown Up Digital

“Barack Obama is a man of rare abilities. Leaders of all stripes in all sorts of organizations – public and private – have much to learn from his extraordinary campaign. It’s all right here, ready for you to put to work.”

Captain D. Michael Abrashoff best selling author, It’s Your Ship 

“For years, the American people have wanted government to run more like a business. The surprising truth: most businesses could stand to learn a great deal from Barack Obama, and from this insightful, whip-smart, and hugely useful book.”

Daniel Coyle best selling author, Lance Armstrong’s War

Visit www.barackinc.com to put the winning lessons of the Obama campaign into action within your organization.

© Copyright Pearson Education. All rights reserved.

Read More Show Less

Table of Contents

Introduction 2

Chapter 1 SUCCESS YOU CAN BELIEVE IN--AND EMULATE 6

Getting down to business may be passé.
Getting up to politics could be the wave of our future.

Chapter 2 BE COOL 16

The indispensable quality of a leader whose decisions
and actions can change people's lives is his cool--his calm rationality,
steadiness under pressure, and ability to stay on message and
control strong emotions.

Chapter 3 BE SOCIAL 58

Business--like politics--is extremely personal.

Chapter 4 BE THE CHANGE 104

Impermanence rules the universe.
Those who resist change resist reality and life itself.

Epilogue 144

Sources 148

Index 156

Read More Show Less

Preface

Introduction

Who among us ever fully believed that a Cinderella candidate could soar out of Illinois obscurity and become the 44th president of the United States, confounding dozens of world-renowned politicos in the process? Yet Barack Obama managed to beat the Republican Party at its own game with discipline, organization, and massive fundraising.

From his cooler-than-cool leadership style to his use of Internet-based social technologies to his basic message of change, Barack Obama showed businesspeople that they have a lot to learn from a savvy politician.

In the flush of Obama’s triumph, we need to recall his initial hurdles, all seemingly insurmountable. Here was a truly exotic presidential hopeful—a stranger with a Muslim-sounding name, an African father, a white American mother, a Hawaiian childhood, a Harvard law degree, and a political resume of perhaps 25 words or less. As he put it in his victory speech, “I was never the likeliest candidate for office.”

All sorts of moves, from tried-and-true tactics to cutting-edge strategies, turned Obama’s candidacy from improbable to inevitable. He assembled a first-class team of staffers who ran a nearly flawless campaign; he attracted tens of thousands of volunteers, many of them so dedicated that they left their jobs or dropped out of school to work on his election; and he collected an unprecedented amount of money, both from small contributors and big traditional donors. But we were especially riveted by the campaign’s prodigious use of social networking. That’s a subject we have studied in depth, and Barack Obama is tuned to our wavelength. He turned a 50-state presidential campaign into one enormous online community. His networking inspired millions of people across the United States to join a national crusade, pooling their skills, time, and dollars to achieve a decisive victory. As a result, American (and perhaps world) politics will never be the same.

We believe Obama’s political pioneering set a brilliant standard for any business seeking to prosper in the Web 2.0 world of the 21st century. Hence this book: Obama’s campaign saga annotated for business use.

We combined our own observations with those of a diverse group of media whose expertise was on display during this long, dramatic campaign. We interviewed Obama supporters, collected an array of superb reports from a variety of sources, and paid close heed to the blogosphere’s unprecedented election coverage—the latter a concatenation of diverse views and voices ranging from Politico to Twitter that did much to make 2008 a turning point in politics. Our goal was to tease out the relevance of this historic campaign to business leaders everywhere.

Let’s get started.

Barack, Inc.: Winning Business Lessons of the Obama Campaign

“From social networking on the Web to stunning message discipline, the campaign holds lessons for every leader, from the world of soap powder to the practice of accounting. Barack, Inc. does a fine job of capturing these universally applicable and immediately implementable precepts.”

Tom Peters best selling author, Re-Imagine! and In Search of Excellence

“Obama is the first president of the Internet age. His application of social media and his understanding of the Net generation brought him to power. Every business leader should follow his lead and read this great book.”

Don Tapscott best selling author, Wikinomics and Grown Up Digital

“Barack Obama is a man of rare abilities. Leaders of all stripes in all sorts of organizations – public and private – have much to learn from his extraordinary campaign. It’s all right here, ready for you to put to work.”

Captain D. Michael Abrashoff best selling author, It’s Your Ship 

“For years, the American people have wanted government to run more like a business. The surprising truth: most businesses could stand to learn a great deal from Barack Obama, and from this insightful, whip-smart, and hugely useful book.”

Daniel Coyle best selling author, Lance Armstrong’s War

Visit www.barackinc.com to put the winning lessons of the Obama campaign into action within your organization.

© Copyright Pearson Education. All rights reserved.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Posted April 27, 2009

    more from this reviewer

    An interesting book that keep my attention!

    "The indispensable quality of a leader whose decisions and actions can change people's lives is his cool-his calm rationality, steadiness under pressure, and ability to stay on message and control strong emotions.Be cool: Ignore the side shows, keep your eye on the center ring. Be cool: Fix the problem, forget the blame. Be cool: Play hardball when you have to." Barry Libert and Rick Faulk write.

    ".Staying cool doesn't mean being a wuss. In his pickup basketball games, Obama is not above throwing an elbow under the basket-and in politics, much of his success has come from playing hardball. If an opponent is down, Obama is not about to let up.

    His first campaign was a bid for a seat in the Illinois state senate. The incumbent, Alice Palmer, was giving it up to run for Congress, and she endorsed him. But when she lost her congressional race, she changed her mind and asked Obama to withdraw and give back her senate seat. By then, he had launched a campaign, recruited a staff, and attended countless neighborhood meetings. To Palmer's righteous fury, he refused to stand down.

    When Palmer scrambled to get enough petition signatures to qualify for a spot on the ballet, Obama challenged many of her signatures-and a judge ruled enough of them invalid to end her bid. Still playing hardball, the Obama team went on to vet the petitions of the other two candidates, and he wound up as the only name on the ballot."

    Barry Libert and Rick Faulk continue to cover other winning business lessons of Obama Campaign, including Be Social, Be the Change, etc.

    This is one of the few books that keep my attention. It is short, useful and still has some details. I enjoy reading it.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)