Bare Bones of Advertising Print Design

Bare Bones of Advertising Print Design

by Robyn Blakeman
     
 

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ISBN-10: 0742529614

ISBN-13: 9780742529618

Pub. Date: 10/28/2004

Publisher: Rowman & Littlefield Publishers, Inc.

Blakeman (School of Advertising and Public Relations, U. of Tennessee) introduces the basic "rules of thumb" for students studying newspaper and magazine design in a guidebook developed as a support for classroom lectures. He provides chapters on the stages of design, type, elements of the page, looking at components as design elements, and digital prepress.

Overview

Blakeman (School of Advertising and Public Relations, U. of Tennessee) introduces the basic "rules of thumb" for students studying newspaper and magazine design in a guidebook developed as a support for classroom lectures. He provides chapters on the stages of design, type, elements of the page, looking at components as design elements, and digital prepress. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780742529618
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
10/28/2004
Pages:
192
Product dimensions:
6.42(w) x 9.26(h) x 0.66(d)

Table of Contents

Introductionvii
1Design and the Advertising Process1
2The Main Ingredient to Great Design11
3The Many Stages of Design19
4The Page: Problems and Solutions43
5Things to Know about Type71
6Newspaper: What's the Big Design Deal?85
7A Look at Each Component as a Design Element99
8Putting the Pieces in Place115
9Let's Give It a Try121
10Magazine: What's the Big Design Deal?127
11A Look at Each Component as a Design Element137
12Putting the Pieces in Place157
13Digital Prepress161
14Let's Give It a Try167
Glossary171
Bibliography177
Index179
About the Author181
Credits183

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