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Barons of Business: Their Lives and Lifestyles

Overview

Starting in colonial times, Barons of Business looks at some of the most ambitious merchants, industrialists, and financiers in American history as they master a new economic world of textiles, railroads, oil, and steel. With the 20th century come fresh opportunities in automobiles, movies, broadcasting, and retailing. By the end of that century, high tech has become the field of choice. Barons of Business profiles the major business personalities in all these eras, from the merchant princes of early New England ...
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Overview

Starting in colonial times, Barons of Business looks at some of the most ambitious merchants, industrialists, and financiers in American history as they master a new economic world of textiles, railroads, oil, and steel. With the 20th century come fresh opportunities in automobiles, movies, broadcasting, and retailing. By the end of that century, high tech has become the field of choice. Barons of Business profiles the major business personalities in all these eras, from the merchant princes of early New England to the robber barons of the Gilded Age to the software moguls of today. With such comprehensive details as photos and architectural drawings of their impressive homes, the book includes John Hancock, Boston's "limousine liberal"; George Eastman, the photo mogul happier at home baking pies; and more recent pioneers such as Jim Clark and Larry Ellison. This is a richly illustrated that looks at three centuries of innovators for whom "the business of America" was business.
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Editorial Reviews

Publishers Weekly
As a visual tourbook of conspicuous consumption, this large-scale coffee-table book takes the reader on a ride through various castles, lodges and pleasure domes built by the American aristocracy and nouveau riche. Many of the big business names are here-Vanderbilt, Astor, Frick. While Scheller, who has written many companions to television documentaries, offers the histories of these wealthy families, his big draw is the assemblage of 170 photos: J.P. Morgan's Madison Avenue home, Andrew Carnegie's Scottish retreat, Walt Disney's garden, and on to Steven Spielberg's Brentwood estate and Bill Gates' Lake Washington log cabin. The photo reproductions vary in quality, however, and as the book progresses from museum-piece houses to those currently inhabited, there are fewer views. The sheer density of the wealth on display is mind-boggling; whether readers salivate or cringe at the opulence, many will be awestruck by the double-decker libraries, the vaulted ceilings, the reflecting pools, and most of all, the sumptuous surrounding real estate. (Nov.) Copyright 2003 Cahners Business Information.
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Product Details

  • ISBN-13: 9780883638422
  • Publisher: Levin, Hugh Lauter Associates
  • Publication date: 10/15/2002
  • Pages: 252
  • Product dimensions: 11.12 (w) x 12.82 (h) x 1.10 (d)

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