Baseball, Inc.: The National Pastime as Big Business

Baseball, Inc.: The National Pastime as Big Business

by Frank P. Jozsa
     
 

ISBN-10: 0786425342

ISBN-13: 9780786425341

Pub. Date: 02/03/2006

Publisher: McFarland & Company, Incorporated Publishers

During the second half of the twentieth century, Major League Baseball and its affiliated minor leagues evolved from local and regional entities governing the play of America's favorite pastime to national business organizations. The relocation of teams, league expansion, the advent of free agency and an influx of international players has made baseball big

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Overview

During the second half of the twentieth century, Major League Baseball and its affiliated minor leagues evolved from local and regional entities governing the play of America's favorite pastime to national business organizations. The relocation of teams, league expansion, the advent of free agency and an influx of international players has made baseball big business, on an increasingly global scale.

Focusing on the last fifty years, this work examines the past and present commercial elements of organized baseball, emphasizing the dual roles—competitive sport and profitable business—which the sport must now fulfill. Twenty-five essays cover five areas integral to the economic side of baseball: business and finance, human resources, international relations, management and leadership and sports marketing. Detailed discussions of the redistribution of revenues, the history of player unionization, aggressive global marketing, strategies of franchise owners and an evaluation of fan costs, among other topics introduce the reader to the important issues and specific challenges professional baseball faces in an increasingly crowded—yet geographically expansive—sports marketplace. The work is also indexed.

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Product Details

ISBN-13:
9780786425341
Publisher:
McFarland & Company, Incorporated Publishers
Publication date:
02/03/2006
Edition description:
New Edition
Pages:
292
Product dimensions:
10.00(w) x 7.00(h) x 0.80(d)

Table of Contents

1Affairs, issues and reforms in the major leagues13
2Finance and major league franchises23
3Replacing ballparks : history and consequences for MLB teams30
4Relocating teams in professional baseball37
5The organization and business of minor league baseball46
6An overview of labor relations57
7Does the drug culture corrupt baseball?67
8Major league players' salaries and team payrolls74
9The concentration and status of minorities in baseball83
10Social investment by sports in community affairs93
11Global business strategies and markets103
12Organized baseball in foreign countries113
13America's teams demand foreign players124
14International tournaments and championship teams136
15International issues and global relations147
16How commissioners govern baseball157
17The strategy and prosperity of franchise owners167
18The performances of managers in coaching professional teams177
19Team dynasties and leaders since 1903187
20Expansion teams in the major leagues197
21The business of marketing a league205
22Evaluating big league team brands215
23Ticket prices and fan costs226
24Marketing : partnerships, sponsorships and licensing235
25The programming and broadcasting business243

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