Baseball, Inc.: The National Pastime as Big Business

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $12.75
Usually ships in 1-2 business days
(Save 63%)
Other sellers (Paperback)
  • All (3) from $12.75   
  • New (1) from $73.61   
  • Used (2) from $12.75   


During the second half of the twentieth century, Major League Baseball and its affiliated minor leagues evolved from local and regional entities governing the play of America's favorite pastime to national business organizations. The relocation of teams, league expansion, the advent of free agency and an influx of international players has made baseball big business, on an increasingly global scale.

Focusing on the last fifty years, this work examines the past and present commercial elements of organized baseball, emphasizing the dual roles—competitive sport and profitable business—which the sport must now fulfill. Twenty-five essays cover five areas integral to the economic side of baseball: business and finance, human resources, international relations, management and leadership and sports marketing. Detailed discussions of the redistribution of revenues, the history of player unionization, aggressive global marketing, strategies of franchise owners and an evaluation of fan costs, among other topics introduce the reader to the important issues and specific challenges professional baseball faces in an increasingly crowded—yet geographically expansive—sports marketplace. The work is also indexed.

Read More Show Less

Product Details

  • ISBN-13: 9780786425341
  • Publisher: McFarland & Company, Incorporated Publishers
  • Publication date: 2/3/2006
  • Edition description: New Edition
  • Pages: 292
  • Product dimensions: 10.00 (w) x 7.00 (h) x 0.80 (d)

Meet the Author

Frank P. Jozsa, Jr., is professor emeritus of economics and business administration at Pfeiffer University in Charlotte, North Carolina. The author of numerous books about sports, he lives in Fort Mill, South Carolina.

Read More Show Less

Table of Contents

1 Affairs, issues and reforms in the major leagues 13
2 Finance and major league franchises 23
3 Replacing ballparks : history and consequences for MLB teams 30
4 Relocating teams in professional baseball 37
5 The organization and business of minor league baseball 46
6 An overview of labor relations 57
7 Does the drug culture corrupt baseball? 67
8 Major league players' salaries and team payrolls 74
9 The concentration and status of minorities in baseball 83
10 Social investment by sports in community affairs 93
11 Global business strategies and markets 103
12 Organized baseball in foreign countries 113
13 America's teams demand foreign players 124
14 International tournaments and championship teams 136
15 International issues and global relations 147
16 How commissioners govern baseball 157
17 The strategy and prosperity of franchise owners 167
18 The performances of managers in coaching professional teams 177
19 Team dynasties and leaders since 1903 187
20 Expansion teams in the major leagues 197
21 The business of marketing a league 205
22 Evaluating big league team brands 215
23 Ticket prices and fan costs 226
24 Marketing : partnerships, sponsorships and licensing 235
25 The programming and broadcasting business 243
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)