Baseball, Inc.: The National Pastime as Big Business

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Overview

During the second half of the twentieth century, Major League Baseball and its affiliated minor leagues evolved from local and regional entities governing the play of America's favorite pastime to national business organizations. The relocation of teams, league expansion, the advent of free agency and an influx of international players has made baseball big business, on an increasingly global scale.

Focusing on the last fifty years, this work examines the past and present commercial elements of organized baseball, emphasizing the dual roles-competitive sport and profitable business-which the sport must now fulfill. Twenty-five essays cover five areas integral to the economic side of baseball: business and finance, human resources, international relations, management and leadership and sports marketing. Detailed discussions of the redistribution of revenues, the history of player unionization, aggressive global marketing, strategies of franchise owners and an evaluation of fan costs, among other topics introduce the reader to the important issues and specific challenges professional baseball faces in an increasingly crowded-yet geographically expansive-sports marketplace. The work is also indexed.

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Product Details

  • ISBN-13: 9780786425341
  • Publisher: McFarland & Company, Incorporated Publishers
  • Publication date: 2/3/2006
  • Edition description: New Edition
  • Pages: 303
  • Product dimensions: 10.00 (w) x 7.00 (h) x 0.80 (d)

Meet the Author

Frank P. Jozsa, Jr., is professor emeritus of economics and business administration at Pfeiffer University in Charlotte, North Carolina. The author of numerous books about sports, he lives in Fort Mill, South Carolina.

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Table of Contents

1 Affairs, issues and reforms in the major leagues 13
2 Finance and major league franchises 23
3 Replacing ballparks : history and consequences for MLB teams 30
4 Relocating teams in professional baseball 37
5 The organization and business of minor league baseball 46
6 An overview of labor relations 57
7 Does the drug culture corrupt baseball? 67
8 Major league players' salaries and team payrolls 74
9 The concentration and status of minorities in baseball 83
10 Social investment by sports in community affairs 93
11 Global business strategies and markets 103
12 Organized baseball in foreign countries 113
13 America's teams demand foreign players 124
14 International tournaments and championship teams 136
15 International issues and global relations 147
16 How commissioners govern baseball 157
17 The strategy and prosperity of franchise owners 167
18 The performances of managers in coaching professional teams 177
19 Team dynasties and leaders since 1903 187
20 Expansion teams in the major leagues 197
21 The business of marketing a league 205
22 Evaluating big league team brands 215
23 Ticket prices and fan costs 226
24 Marketing : partnerships, sponsorships and licensing 235
25 The programming and broadcasting business 243
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