Basic Black: The Essential Guide for Getting Ahead at Work (and in Life)

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Overview

Every woman dreams of having a wise, funny mentor who understands the challenges she faces. Now, Cathie Black-one of Forbes's "100 Most Powerful Women" and Fortune's "50 Most Powerful Women in Business"-offers invaluable lessons that will help you land the job, promotion, or project you're vying for. You'll find out how to handle interviews, which rules to break, and why you should make your life a grudge-free...
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Basic Black: The Essential Guide for Getting Ahead at Work (and in Life)

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Overview

Every woman dreams of having a wise, funny mentor who understands the challenges she faces. Now, Cathie Black-one of Forbes's "100 Most Powerful Women" and Fortune's "50 Most Powerful Women in Business"-offers invaluable lessons that will help you land the job, promotion, or project you're vying for. You'll find out how to handle interviews, which rules to break, and why you should make your life a grudge-free zone. Filled with surprisingly candid, personal stories and advice, this is the only career guide you'll ever need.

About the Author:
Cathie Black is the president of Hearst Magazines, which publishes some of the industry's best-known magazines, including Cosmopolitan, Esquire, Good Housekeeping, Harper's Bazaar, and O, The Oprah Magazine. Black is also widely credited for the success of USA Today, where for eight years, starting in 1983, she was first president, then publisher

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Editorial Reviews

From Barnes & Noble
Cathie Black doesn't consider herself a workaholic, but you'd never guess that from her accomplishments. As the president of Hearst Magazines, the world's largest publisher of monthly periodicals, she oversees 133 international editions in more than 100 countries. It's no wonder that this happily married mother of two has been dubbed the First Lady of American Magazines and makes perennial appearances on Forbes's "World's 100 Most Powerful Women" list. How does she do it? Basic Black explains how she choreographs what she calls "the 360 degree life," an optimal blend of workplace achievement and personal tranquility. Black draws on personal stories and back-to-basics tips about workplace situations and opportunities. To add insights and brighten the mix, she shares first-person stories from well-connected friends, including Rupert Murdoch, Oprah Winfrey, Gloria Steinem, Francis Ford Coppola, and Harvey Weinstein.
Publishers Weekly

Media mogul Black, president of Hearst Magazines (Cosmopolitan, Esquire, Harper's Bazaarand O), delivers a memoir masquerading as a guide to career and life. Enthusiastic and hard-working, Black was one of the first women to take a major role in American magazine and newspaper publishing. She came to Hearst by way of New York magazine, where she was the first woman publisher of a weekly consumer magazine, and USA Today, which she helped build from a small upstart into one of the country's most widely read daily papers. Though she positions herself as a role model for professional women, her advice is slim and scattershot. The book mainly consists of anecdotes from her working life and fawning praise for Al Neuharth, retired chairman and CEO of newspaper publisher Gannett Co. and her unofficial mentor. It's an interesting portrait of a groundbreaking career, but Black backs up her own story with only a note or two of advice, waiting until nearly the end of the book to tackle what she originally claims is her main point: the "360 Life," or the difficulty of balancing work with personal life. While the author's life is an interesting one, readers looking for tips will do better with a more pointed book. (Oct.)

Copyright 2007 Reed Business Information
From the Publisher
Basic Black does a great job of telling the story of how Cathie deftly navigated the challenges of the workplace and the media business, while also trying to balance the demands of a busy life. Her practical tips on handling typical workplace situations make this an important read for any woman who wants to become a better colleague, a better leader ... and a better person.”
Meg Whitman, President & CEO, eBay Inc.

"Bravo for Basic Black! After reading this book, I understand more than ever why Cathie Black is the huge success she is today. She’s totally fearless! She shares her triumphs, but perhaps best of all, she shares her mistakes so that we can learn from them. I love her candor. Whether you're starting your career or going full throttle, you will benefit from Cathie's insights into business--and life. Basic Black is a true must-read.
Gayle King, editor-at-large of O, The Oprah Magazine

"I’m a big Cathie Black fan–in part because we both believe that where you come from in no way determines where you can get to. If you think it, you can create it.Cathie’s career is living proof of that and her experiences, both professional and personal, make for fascinating reading. The life lessons in these pages are smart, true, and reassuring, no matter where you are in your career."
Suze Orman, author of Women and Money and The Nine Steps to Financial Freedom

"Cathie Black is exactly the kind of mentor every woman needs: a talented executive at the top of her game willing to tell it like it really is. Imagine having a private lunch with one of the most powerful women in business, and then feast on her wonderful book. Basic Black is among the very best insider accounts of how to succeed as a leader."
Rosabeth Moss Kanter, Harvard Business School professor and author of Confidence and America the Principled

"Cathie Black demystifies the workplace with her typical brand of pragmatic insight and engaging humor. Basic Black provides a practical guide to the traits we see demonstrated by our greatest leaders at GE---passion, drive, attitude, risk taking, and the ability to nurture and develop great talent. I had fun reading Basic Black, and thought to myself...This is someone I would like to work for."
Jeffrey R. Immelt, Chairman and CEO, GE

"As every woman needs basic black in her wardrobe, she also needs Basic Black on her bookshelf. This is the perfect handbook on getting ahead while staying true to yourself."
Donna Karan, Designer

From the Hardcover edition.

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Product Details

  • ISBN-13: 9781615528721
  • Publisher: Crown Publishing Group
  • Publication date: 10/23/2007
  • Pages: 320
  • Product dimensions: 6.00 (w) x 9.30 (h) x 1.20 (d)

Meet the Author

CATHIE BLACK heads Hearst Magazines, a division of Hearst Corporation. She manages the financial performance and development of some of the industry’s best-known magazines, including Cosmopolitan, Esquire, Good Housekeeping, Harper’s Bazaar, and O, the Oprah Magazine. Black made publishing history in 1979 as the first woman publisher of a weekly consumer magazine, New York, and she is widely credited for the success of USA Today, where for eight years, starting in 1983, she was first president, then publisher. Before joining Hearst, she also served five years as president and CEO of the Newspaper Association of America. She lives in New York with her husband, son, and daughter.

From the Hardcover edition.

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Table of Contents


Prologue: Black on Black     1
Drive     11
Case Study: Don't Take No for an Answer: Al Neuharth     33
Risk     43
Black & White: First Impressions     65
People     73
Case Study: Make Your Moment Count: O, the Oprah Magazine     93
Fear     103
Black & White: Landing Your Dream Job     123
Power     133
Case Study: Talk Magazine     157
Black & White: The Devil Is in the Details     167
Passion     181
Case Study: The 360[degree] Life     197
Attitude     209
Case Study: Cosmopolitan     229
Leadership     237
Black & White: Advice from All Over     263
The Future Is Now     271
Epilogue: In the Black     281
Acknowledgments     285
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