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Basic Business Communication: Skills for Empowering the Internet Generation / Edition 10

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Overview

Basic Business Communication (BBC), 10/e by Lesikar and Flatley provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. Exciting new student resources, including a subscription to the Merriam Webster Collegiate website and an enhanced CD-ROM, allow students to practice and master concepts in fun and interesting ways. BBC attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.
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Product Details

  • ISBN-13: 9780073080178
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 5/28/2004
  • Edition description: Book & CD-ROM
  • Edition number: 10
  • Pages: 606
  • Product dimensions: 8.60 (w) x 11.10 (h) x 1.10 (d)

Meet the Author

Ray Lesikar has served on the faculties of University of North Texas, Louisiana State University at Baton Rouge, The University of Texas at Austin, and Texas Christian University. His contributions to the literature include 6 books and numerous articles. He is a Fellow, Distinguished Member, and former president of the Association for Business Communication. He hold membership in SWFAD and is a former president of the Southwest Social Science Association.
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Table of Contents

Part One: INTRODUCTION

Chapter 1
Communication in the Workplace

Part Two: FUNDAMENTALS OF BUSINESS WRITING

Chapter 2
Adaptation and the Selection of Words

Chapter 3
Construction of Clear Sentences and Paragraphs

Chapter 4
Writing for Effect

Part Three: BASIC PATTERNS OF BUSINESS MESSAGES

Chapter 5
Introduction to Messages and the Writing Process

Chapter 6
Directness in Good News and Neutral Messages

Chapter 7
Indirectness in Bad-News Messages

Chapter 8
Indirectness in Persuasion and Sales Messages

Chapter 9
Strategies in the Job-Search Process

Part Four: FUNDAMENTALS OF REPORT WRITING

Chapter 10
Basics of Report Writing

Chapter 11
Report Structure: The Shorter Forms

Chapter 12
Long, Formal Reports

Chapter 13
Graphics

Part Five: OTHER FORMS OF BUSINESS COMMUNICATION

Chapter 14
Informal Oral Communication

Chapter 15
Public Speaking and Oral Reporting

Part Six: SPECIAL TOPICS IN BUSINESS COMMUNICATION

Chapter 16
Techniques of Cross-Cultural Communication

Chapter 17
Correctness of Communication

Chapter 18
Technology-Enabled Communication

Chapter 19
Business Research Methods

APPENDIXES

Corrections for the Self-Administered Diagnostic Test of Correctness

Physical Presentation of Messages, Memos, and Reports

General Grading Checklist (New!—Formatted to correspond to the Markin grading software on the Instructor’s CD-ROM)

Special Grading Checklists: Messages and Reports

Documentation and the Bibliography (Updated to include the new 15th Edition of the Chicago Manual of Style and the 5thedition of the Publication Manual of the American Psychological Association)

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