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What a buy! I was first attracted to the book because of the price. Browsing my local book shop I found that some of the books on typography were too bulky and completely out of my student price range. Although it is compact in size I've found this book contains as much, if not more, information than some of the other larger books. It also means I can easily carry it about with me while I'm dashing between the library, work and lectures.
This is the second title I've used in the AVA Academia Basics Design range and they are such a find, I find myself going back to them again and again. They use excellent 'up to the minute' case studies which are insightful and aid my understanding of the theory. I think they work well as examples for students and also for the professional. It's really useful to see how different typographies have been used for different projects and businesses in the 'real' world; from road signs to billboards, the Salvation Army to a celebration of Salvador Dali.
The book works well visually. The use of coloured pages means the typographic examples really stand out and it is clear that the author and/or the publisher have considered how important the visual element of the book is. I suppose this may seem obvious with a design book, but I was overwhelmed with just how good the book was both aesthetically and academically.