Basic Economics / Edition 16

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Overview

Mastering the study of economics has never been easier. BASIC ECONOMICS introduces you to the fundamentals of macro- and microeconomics, while addressing some of the most stimulating topics affecting the world today. BASIC ECONOMICS covers timely issues like monetary policy, monopolies, and the labor market, as well as the recent financial market collapse and housing crises. This streamlined and straightforward text can also be packaged with Coursemate, an online interactive learning tool that contains quizzes, videos, graphing tutorials, news, debates and data all in one place geared to help you succeed in your course!

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Editorial Reviews

From the Publisher
"Precise and to the point. This book keeps it fairly basic for the students."

"Straight forward approach. Basic presentation for students with little or no economic background."

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Product Details

  • ISBN-13: 9781111826642
  • Publisher: Cengage Learning
  • Publication date: 9/24/2012
  • Edition description: New Edition
  • Edition number: 16
  • Pages: 384
  • Sales rank: 831,958
  • Product dimensions: 7.80 (w) x 9.90 (h) x 0.80 (d)

Meet the Author

Frank V. Mastrianna is Dean Emeritus at Slippery Rock University of Pennsylvania, where he was Dean of the College of Information Sciences and Business Administration for 15 years until 2002, when he retired. He also taught economics at the University of Cincinnati and Xavier University. His areas of interest include microeconomics, industrial organization, managerial economics, and managerial finance, about which he has published articles and presented to both government and business audiences. Dr. Mastrianna has authored and co-authored three textbooks, and serves (or has served) on the boards of directors of the UNIFY Mutual Holding Company, The Union Central Life Insurance Company, The Carillon Investments, The Association of Collegiate Business Schools and Programs, The Pennsylvania Economy League, The Business Assistance Center of Northwest Pennsylvania, The International Academy of Business Disciplines, and The Cincinnati Minority Contractors and Business Assistance Center. He is currently serving on the Board of Directors of the Ameritas Holding Company in Lincoln, Nebraska, and also serves on the Board of Commissioners of the International Academy of Collegiate Schools and Programs Dr. Mastrianna received his A.B. from Xavier University and his M.A., M.C.P., and Ph.D. from the University of Cincinnati.

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Table of Contents

1. The Nature and Scope of Economics. 2. Scarcity and Choice. 3. The U.S. Economic System. 4. Price: The Role of Demand and Supply. 5. Production, Cost, and Profit. 6. Perfect Competition. 7. Monopoly. 8. Monopolistic Competition and Oligopoly. 9. The Labor Market, Employment, and Unemployment. 10. Income Distribution. 11. The Circular Flow and National Income Accounts. 12. Business Cycles. 13. Macroeconomic Models and Analysis. 14. Money in the U.S. Economy. 15. The Federal Reserve and the Money Supply. 16. Macroeconomic Policies. 17. Taxation, Budgetary Policy, and the National Debt. 18. International Trade and Aid. 19. The Balance of International Payments.

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