Basic Guide to Exporting: The Official Government Resource for Small and Medium-Sized Businesses: The Official Government Resource for Small and Medium-Sized Businesses / Edition 10

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $12.00
Usually ships in 1-2 business days
(Save 56%)
Other sellers (Paperback)
  • All (7) from $12.00   
  • New (5) from $24.26   
  • Used (2) from $12.00   


A Basic Guide to Exporting provides a complete overview of the basics of exporting.

Looking for a comprehensive overview of how to export? For more than 70 years, A Basic Guide to Exporting has been the resource that businesses have turned to for answers to their questions about how to establish and grow overseas markets for their products and services. Whether your firm is new to exporting or in need of a refresher on the latest ideas and techniques, this comprehensive guide, now completely revised and updated, provides the nuts-and-bolts information you will need to meet the challenges of the world economy by examining:
• How to identify markets for your company’s products
• How to finance your export transactions
• The best methods of handling orders and shipments
• Sources of free or low-cost export counseling
You’ll also find numerous real-life examples that illustrate the principles of exporting, samples of forms needed to export, and—in a valuable appendix—information on how to obtain guidance and counseling offered by the federal government through its domestic network of more than 100 Export Assistance Centers and through commercial counselors located in U.S. embassies abroad.
 Contains a complete overview of the basics of exporting.

Read More Show Less

Editorial Reviews

From the Publisher

 Praise for the printed edition:

July 2013

A Basic Guide to Exporting is the text for Michigan State University’s Annual Community College Institute for International Business.  Forty-four teachers from community college systems in 18 states participated in the Institute, learning how to develop new courses and internationalize existing courses.  A Basic Guide to Exporting,10th Revised edition (ISBN: 9780160869532) is the recommended text for these courses.
click on the photo to enlarge

October 2013

Excerpt from this blog:

MSU’s International Business Center (CIBER) is bringing community college business instructors back to school to help them learn the best ways to develop new classes or expand on the subject.

The International Trade Administration’s (ITA) Commercial Service is proud to partner on the initiative, in conjunction with the U.S. Department of Education.

CIBER uses ITA’s Basic Guide to Exporting to teach these instructors the basics of international business. An accompanying online portion provides slide shows and narratives that augment the text.

These tools aim to help teachers become comfortable with an important topic – doing business overseas – and give them a starting point for developing their own courses.

Community colleges may be overlooked in international business education, but these schools are great tools for helping drive export success.

“A lot of small business leaders seek additional skills by attending night classes at their local college,” said Thomas Hult, director of the CIBER program at Michigan State. The skills developed at community colleges can translate to success in the global marketplace.

Studies show international business is becoming a more common subject in community colleges. About 51 percent of community colleges offered courses in international business in 2008; four years later, it was 81 percent.

Read More Show Less

Product Details

  • ISBN-13: 9780160869532
  • Publisher: United States Dept. of Commerce
  • Publication date: 9/1/2011
  • Edition description: 10, 10th edition, revised
  • Edition number: 10
  • Pages: 262
  • Sales rank: 498,128
  • Product dimensions: 7.90 (w) x 9.90 (h) x 0.60 (d)

Meet the Author

U.S. Department of Commerce, International Trade Administration
Read More Show Less

Table of Contents

Chapter 1        Introduction: The World is Open for Business:  Yours

Now’s the Time to Go Global

Benefits of International Selling

Worldly New Assumptions for You

Transforming Your Business

Chapter 2        Developing an Export Strategy

Determining Your Products’ Export Potential

Assessing Your Company’s Export Readiness

Developing an Export Plan

Chapter 3        Developing a Marketing Plan

Market Research

Methods of Market Research

A Step-by-Step Approach to Market Research

Sources of Market Research

Chapter 4        Export Advice

Making the Government Work for You

U.S. Commercial Service Export Assistance Centers

U.S. Commercial Service Overseas Posts

Trade Information Center, U.S. Commercial Service

U.S. Trade and Development Agency

Advocacy Center, U.S. Commercial Service

Trade Compliance Center, U.S. Department of Commerce

Bureau of Industry and Security, U.S. Department of Commerce

Minority Business Development Agency, U.S. Department of Commerce

Cooperation between the U.S. Departments of Commerce and State

Other Government Agency Assistance

Where Else to Look for Assistance

Chapter 5        Methods and Channels

Approaches to Exporting

Distribution Considerations

Indirect Exporting

Direct Exporting

Getting Organized for Exporting

Locating Foreign Representatives and Buyers

Chapter 6        Finding Qualified Buyers

U.S. Department of Commerce Worldwide Buyer Finding Programs

Department of Commerce Trade Event Programs

Other Department of Commerce Programs

U.S. Department of Agriculture, Foreign Agricultural Service

U.S. Agency for International Development

U.S. Trade and Development Agency

State and Local Government Assistance

Promotion in Publications and Other Media

Chapter 7        Using Technology Licensing and Joint Ventures

Technology Licensing

Joint Ventures

Chapter 8        Preparing Your Product for Export

Questions to Consider

Product Adaptation

Engineering and Redesign

Branding, Labeling, and Packaging



Chapter 9        Exporting Services

Service Exports with High Growth Potential

Aspects of Service Exports

Marketing Services Abroad

Obtaining Government Support for Service Exports

Chapter 10      International Legal Considerations

Export Regulations

Import Regulations of Foreign Governments

North American Free Trade Agreement

U.S. Foreign-Trade Zones

Export Processing Zones

Customs-Bonded Warehouses

Intellectual Property Considerations

Chapter 11      Going On Line: E-Exporting Tools for Small Businesses

Use of Electronic Commerce for International Business and Trade

Market Development on the Web

Tools to Assess Your Firm’s Readiness to Go On Line

Steps to Going On Line

Chapter 12      Shipping Your Product

Freight Forwarders







Major Shippers

Chapter 13      Pricing, Quotations, and Terms

Pricing Considerations

Quotations and Pro Forma Invoices

Terms of Sale

Chapter 14      Methods of Payment

Prudent Credit Practices

Cash in Advance

Documentary Letters of Credit and Documentary Collections or Drafts

Open Account

Consignment Sales

Foreign Currency

Payment Problems

Chapter 15      Financing Export Transactions

Extending Credit to Foreign Buyers

Working with Commercial Banks

Using Discounting and Banker’s Acceptances

Using Export Intermediaries

Using Government Assistance Programs

Obtaining Funding from Multilateral Development Banks

Exploring State and Local Export Finance Programs

Chapter 16      Business Travel Abroad

Obtaining Proper Documentation

Planning an Itinerary

Obtaining Assistance from U.S. Embassies and Consulates

Considering Cultural Factors

Chapter 17      Selling Overseas and After-Sales Service

Responding to Inquiries

Learning about Potential Clients

Conducting Business Internationally

Building a Working Relationship

Providing After-Sales Service


List of U.S. Export Assistance Centers


Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)