Basic Guide to Selling Crafts on the Internet

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Product Details

  • ISBN-13: 9780962992339
  • Publisher: Warm Snow Publishers
  • Publication date: 9/28/2000
  • Pages: 168
  • Sales rank: 1,495,046
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.39 (d)

Table of Contents

Introduction 8
Chapter 1 Why Sell on the Internet? 13
How ecommerce is growing 13
Who is the average Internet user? 14
How many people are online? 14
What the Internet can do for your business 15
Why many Internet businesses fail 16
Risks of shopping online 18
Chapter 2 Tools, Equipment and Skills Needed 19
Computer 19
Modem 20
Printer 21
Scanner or digital camera 21
Internet Service Provider (ISP) 21
Web site 23
Email 24
Internet browser 25
Domain name 25
Web page editor or layout software 27
Search engine monitoring software 27
WordSpot subscription 28
Autoresponders 29
Database management 29
Secure server for online shopping 29
Shopping cart 30
Accept credit cards 30
Tracking software 31
Search engine submission services and software 31
Familiarity with sending, receiving and managing email 33
Ability to surf the Internet and use search engines 33
Web site design and maintenance 33
Patience and persistence 34
Chapter 3 Where to Host Your Site 35
Your domain name at a web host 35
Pages on ISP's 36
Free pages 37
Online malls/galleries 37
Chapter 4 How to Design a Web Site That Sells 40
Define your purpose 40
Design your site for fast loading 41
Optimizing graphic images 41
META tags 42
Design tips for higher search engine rankings 44
Design your site for viewing in different browsers 45
Make your web site interactive 45
Contests 47
Using holidays and special occasions 48
Add a discussion group to your site 48
Survey of what makes a customers buy online 49
How to get customers to refer others 49
Instill customer confidence 50
Online storefronts 51
Sample web page 51
Sample HTML source code 53
Checklist for creating a web site 54
Chapter 5 Succeed With a Marketing Plan 57
Work flow 58
What a web site is going to cost you 59
How much will you earn? 59
Creating a marketing plan 60
Chapter 6 Success with Search Engines 70
How search engines work 70
Top 10 tips to ranking high in the search engines 72
Search engines and directories people use most 74
Additional engines to list your web pages 75
Submission software and services 76
Keywords 76
Doorway pages 78
How do you know what keywords people are using? 79
Pay-for-search results 81
Measure your ranking in the engines 82
Getting mentioned on What's New sites 82
Foreign search engines 83
Researching the net 83
Keeping current with search engine technology 84
Chapter 7 How to Use Links to Boost Traffic 86
Getting other sites to link to yours 86
Automating the link seeking process 88
Link banner exchanges 88
Where to place banners on your pages 89
How to get banners 89
How to verify your links 90
Measuring your site's popularity with reverse searching 90
Sites for craft artists to seek links from 91
Chapter 8 Promoting Through Email and Ezines 93
Your house mailing list 94
Opt-in email lists 94
How to get email addresses from your visitors 95
Using Internet incentive programs 96
How to promote with direct email 97
Managing your list 98
How to get and use autoresponders 99
Send out a free email newsletter or ezine 101
Make money renting your email list 102
Ecards 102
How to use signatures in your emails 103
8 ways to use email to boost sales 104
Chapter 9 How to Promote on Newsgroups 105
Prepare an announcement 106
Posting your message 107
Types of newsgroups 107
Locating more newsgroups and forums 109
Internet mailing lists 111
Chapter 10 Boost Traffic With Free Publicity 112
Using news releases 113
Cost to you for writing articles and news releases 113
How to write news releases 114
Writing articles 115
What to send editors 117
How to format an email news release 118
Offline publicity 119
TV websites for publicity 120
Using a PR service 121
Chapter 11 Online Auctions for Selling Craft 122
Types of auctions 122
What auctions cost you 123
How to sell at auctions 124
How to choose your subject categories 125
Locate auctions 127
Organizing your auction business 128
Software for use with auction sites 128
Shipping, handling and insurance fees 129
Counters for auction pages 130
Pricing 131
Amazon's zshops 132
Chapter 12 Make Money With Affiliate Programs 133
Setting up your own affiliate program 133
How to pay your associates 134
Do-it-yourself associate management 135
Software for managing your affiliate programs 135
Making money from other affiliate programs 136
Where to find affiliate or associate programs 137
Chapter 13 Online Advertising 138
Classified ads to promote your site 138
How to write your classified ad 140
Selling classified ads 141
How to set up a classified section on your site 141
How to sell advertising on your site 142
Banner ad effectiveness 143
Where to place banner ads for greatest click-through 144
How much to charge for ads 144
Finding ad buyers 145
How to use an ad broker 146
Pay for keywords 146
Chapter 14 Measuring Your Results 148
What to learn from tracking 148
How to use the data you get from tracking 149
Page counters 150
Where to get free counters 150
Site statistics from your web host 151
Tracking services online 151
Tracking software 151
Setting up a database 152
Final note 153
Appendix I Free and low cost resources 154
Build your web site with HTML tutorials 154
Improve your site performance 154
Scripts for creating mail forms 154
Shareware, freeware & free tools 154
For Mac users only 154
Free Web Pages 155
Web promotion 155
Reliable web hosts for a monthly fee 155
Free graphics, images, animations 156
Free email 156
Appendix II Newsletters online 157
Online newsletters & magazines on craft marketing 157
Online editions of print craft magazines 157
Online resources about ecommerce 157
Online magazines about ecommerce 158
Appendix III Getting Listed in Yahoo! 159
Appendix IV Media links 161
Glossary 163
Index 165
Craft Business Books Catalog 171
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