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Basic Letter and Memo Writing / Edition 5

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Overview

Basic Letter and Memo Writing is an intensive, activity-oriented text-workbook that shows users how to apply basic principles of communication to write clear and effective business documents. Through numerous document examples and applications, students master basic skills and apply them in specific, real-world business situations.

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Product Details

  • ISBN-13: 9780538727839
  • Publisher: Cengage Learning
  • Publication date: 6/8/2004
  • Series: Title 1 Series
  • Edition description: REV
  • Edition number: 5
  • Pages: 288
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.60 (d)

Meet the Author

Dr. Susie H. VanHuss is a Professor and Program Director of Management at the University of South Carolina. She received her B.S. degree from the University of Southwestern Louisiana and her MBA and Ph.D. degrees from Indiana University. Her teaching specialties include business communications, administrative systems, and personnel management. Dr. VanHuss is a prolific author who has received a Gold Book award commemorating the sale of a million copies of one of her textbooks. Her work, published by South-Western Publishing Company, includes textbooks in communications, keyboarding and word processing, and office technology. She has written numerous journal articles and has served on the editorial review boards of several leading business education journals.

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Table of Contents

1. Effective Communication 2. Ten Guides for Effective Writing 3. Good-News Messages 4. Bad-News Messages 5. Persuasive Messages 6. Team Writing 7. Letter and Memo Reports 8. Goodwill Messages 9. Employment Communications Appendices A. Address Directory (for student activities) B. Shell Cove Address Directory (for Shell Cove case study) C. Editing and Language Arts Checkpoint Guides Index

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