Basic Marketing; A Global-Managerial Approach / Edition 11

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 97%)
Other sellers (Hardcover)
  • All (25) from $1.99   
  • New (1) from $65.00   
  • Used (24) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$65.00
Seller since 2014

Feedback rating:

(149)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Product Details

  • ISBN-13: 9780256105094
  • Publisher: Dorsey Press, The
  • Publication date: 11/28/1992
  • Series: Irwin Series in Marketing
  • Edition description: Older Edition
  • Edition number: 11
  • Pages: 7631514

Table of Contents

1 Marketing's Role in the Global Economy 2
2 Marketing's Role within the Firm or Nonprofit Organization 30
Appendix A: Economics Fundamentals 60
3 Finding Target Market Opportunities with Market Segmentation 76
4 Evaluating Opportunities in the Changing Marketing Environment 110
5 Getting Information for Marketing Decisions 142
6 Demographic Dimensions of Global Consumer Markets 170
7 Behavioral Dimensions of the Consumer Market 200
8 Business and Organizational Customers and Their Buying Behavior 226
9 Elements of Product Planning for Goods and Services 252
10 Product Management and New-Product Development 286
11 Place and Development of Channel Systems 314
12 Logistics and Distribution Customer Service 338
13 Retailers and Their Strategy Planning 362
14 Wholesalers and Their Strategy Planning 392
15 Promotion - Introduction 416
16 Personal Selling 442
17 Advertising 468
18 Pricing Objectives and Policies 498
Appendix B: Marketing Arithmetic 526
19 Price Setting in the Business World 540
20 Planning and Implementing Quality Marketing Programs 576
21 Controlling Marketing Plans and Programs 608
22 Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges 636
Appendix C: Career Planning in Marketing 657
Cases 671
Computer-Aided Problems 713
Notes 723
Illustration Credits 761
Author Index I-1
Subject Index I-6
Glossary G-1
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)