Basic Media Writing / Edition 6

Basic Media Writing / Edition 6

by Melvin Mencher
     
 

ISBN-10: 0697353680

ISBN-13: 9780697353689

Pub. Date: 07/17/1998

Publisher: McGraw-Hill Companies, The

The new sixth edition reflects the rapidly increasing use of computers in journalism,discussing their uses and effects throughout the text. Mencher offers a unique insider's look at an array of media from newspapers,magazines,and photojournalism to advertising,public relations,and broadcasting. His numerous,gritty photographs and vibrant examples highlight the world…  See more details below

Overview

The new sixth edition reflects the rapidly increasing use of computers in journalism,discussing their uses and effects throughout the text. Mencher offers a unique insider's look at an array of media from newspapers,magazines,and photojournalism to advertising,public relations,and broadcasting. His numerous,gritty photographs and vibrant examples highlight the world of journalism in a way no other book does.

Product Details

ISBN-13:
9780697353689
Publisher:
McGraw-Hill Companies, The
Publication date:
07/17/1998
Edition description:
6TH
Pages:
528
Product dimensions:
0.71(w) x 7.30(h) x 9.00(d)

Table of Contents

One-Journalism in Action
1 The Media's Wide Compass
2 The Journalist: Traits and Characteristics
Two-Writing
3 The Rudiments
4 Writing
5 Values and Beginnings
6 Structuring the Story
Three-Reporting
7 Finding Information and Gathering Facts
8 Purposeful Reporting
9 Capturing the Spoken Word
10 Story Essentials
Four-Specialties
11 Broadcast Writing
12 Visual Reporting
13 Advertising
14 Public Relations
15 Libel, Privacy, Ethics and Taste

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