Basics Creative Photography: Design Principles / Edition 1

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In an age when content and speed appear to be the preoccupation of a world oversaturated with photographic imagery, this book aims to guide students and learners through a comprehensive range of design principles that add dynamism, longevity and impact to their photography, whatever the style or genre – something that today’s editors, curators and publishers are all crying out for.

Design principles are not a dry list of improvement techniques or artistic dos and don’ts. This book takes readers through the basic elements of design – line, shape, color, space, texture and light – and shows how design awareness through the application of these concepts can add rhythm, movement, contrast and a new level of depth and dimension to your images.

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Product Details

  • ISBN-13: 9782940411368
  • Publisher: Bloomsbury Academic
  • Publication date: 12/5/2010
  • Series: Basics Creative Photography Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 192
  • Sales rank: 1,492,170
  • Product dimensions: 6.30 (w) x 9.00 (h) x 0.70 (d)

Meet the Author

Jeremy Webb is a Norwich-based photographer and tutor with over 25 years’ experience. He has travelled extensively throughout Europe, shooting stock for agencies; joined a team of cruise ship photographers based in Florida, USA; and was an expedition photographer with an environmental charity based in Tanzania.


More recently, his work with ‘light painting’ has received much attention and been featured in the British Journal of Photography, as well as numerous published portfolios and websites.


Jeremy is the author of Creative Vision (AVA Publishing, 2005).


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Table of Contents


1 – Basic design theory                                                               

The role of the viewfinder in photography

The use of space

Positional decisions

Case study

The ‘rules’ and when to break them



2 – The elements of design                                                       


Shape or form



Case study




3 – First design principles                                                       


Interruption Variety vs unity

Case study




4 – Depth and scale in two dimensions                                   

How to use design principles to overcome limitations of the 2-D image

Actual depth vs. illusory depth

Scale and proportion

Case study

Absence of scale



5 – Movement and flow                                                              

Directional forces at play within composition


Case study

Flow direction


6 – Emphasis and emotion                                                      

Point of Interest

Focus areas vs areas of defocus


Case study


Mood and emotion


7 – Putting it all together                                                        

Using design principles to powerfully express views and visions

Use of symbolism as visual ‘shorthand’

Case study

Creative strategies




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