Basics Fashion Design 08: Styling

Overview

Basics Fashion Design: Styling explains how to analyse and translate trends and fashion collections and to understand the importance of cultural and historical research, integral to the creation of original and innovative work. The book outlines the skills required to style for a catalogue or advertisement (commercial styling), or a magazine (editorial styling). Personal styling is also described, from one-to one styling in retail outlets to the styling of musicians and celebrities. The book features case ...

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Overview

Basics Fashion Design: Styling explains how to analyse and translate trends and fashion collections and to understand the importance of cultural and historical research, integral to the creation of original and innovative work. The book outlines the skills required to style for a catalogue or advertisement (commercial styling), or a magazine (editorial styling). Personal styling is also described, from one-to one styling in retail outlets to the styling of musicians and celebrities. The book features case studies and interviews to give real insight into a stylist’s day-to-day activities, as well as their backgrounds and motivations. The shoot process is broken down step by step to demonstrate everything from preparation through to image selection and post-production processes.

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Product Details

  • ISBN-13: 9782940411399
  • Publisher: Bloomsbury Academic
  • Publication date: 7/31/2011
  • Series: Basics Fashion Design Series
  • Edition number: 1
  • Pages: 200
  • Sales rank: 959,826
  • Product dimensions: 6.30 (w) x 9.00 (h) x 0.70 (d)

Meet the Author

Jacqui McAssey is the course leader in Fashion Promotion with Styling at UCLAN, where she has taught for over ten years. Prior to her career in education, Jacqui worked in the industry in fashion promotion. She also works as a freelance stylist, styling editorial and commercial projects, events and exhibitions.

Clare Buckley has worked in the fashion industry for over ten years as a freelance fashion editor and stylist for publications including Russh, Wallpaper* and the Guardian: Weekend magazine. She has styled celebrity clients such as Paloma Faith and Sophie Ellis Bextor. She is an associate lecturer on the Fashion Promotion with Styling course at UCLAN, UK.

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Table of Contents

Introduction

The fashion stylist
What is styling?
What does a stylist’s work involve?
Influential stylists A career in styling Fashion imagery and the media

Essential research
Design history Fashion designers Trends – clothing and cultural Creative teams Fashion referencing Non fashion inspiration

Sectors within styling
Editorial Commercial Catalogue Still life Personal Music Celebrity Film Consulting

Preparing for a photo-shoot
Inspiration and development The creative team Casting the model Scouting for locations Clothes: trends/sourcing/customising Communicating the story Props and set design

The photo-shoot in production
Production planning Equipment Final brief and testing Editing the clothes Call sheet Day of shoot Editing photographs Post production and layout

Moving fashion
Styling for the internet Animation and interaction Catwalk and events Fashion film Blogs

Conclusion Further resources Credits/acknowledgements Working with ethics                                                                    

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