Basics Fashion Management: Fashion Merchandising

Overview

Aimed at fashion merchandising, buying and business undergraduates, this handbook guides you through the fashion business and helps you understand how to manage products as well as the nature of both traditional and newer roles within the industry. An overview of the fashion and retailing sector provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today’s global economy. This book highlights the skills and ...

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Overview

Aimed at fashion merchandising, buying and business undergraduates, this handbook guides you through the fashion business and helps you understand how to manage products as well as the nature of both traditional and newer roles within the industry. An overview of the fashion and retailing sector provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today’s global economy. This book highlights the skills and considerations needed to achieve the right product at the right time with the right price.

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Product Details

  • ISBN-13: 9782940411344
  • Publisher: Bloomsbury Academic
  • Publication date: 12/5/2011
  • Series: Basics Fashion Management Series
  • Edition number: 1
  • Pages: 184
  • Sales rank: 766,082
  • Product dimensions: 6.40 (w) x 9.00 (h) x 0.70 (d)

Meet the Author

Virginia Grose originally trained as a fashion designer, and has worked in the fashion industry for more than 25 years. Most of Virginia’s experience is in the supply chain and product development sectors. Virginia achieved an MBA in retailing at Scotland’s University of Stirling, where she specialised in international retailing and marketing with a fashion bias. She is currently course leader at Westminster University in MA Fashion Business Management.

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Table of Contents

Introduction

Chapter One: Concept                                                                                      
Types of designer                                                                                             
The creative process                                                                                        
From couture to high street                                                                            
Interview: Kim Mannino (Trend Forecasting Director)                                   
Case study & exercises: WGSN Internet Based Prediction Company             
 
Chapter Two: Product Development                                                              
The role of design in business                                                                         
Presenting ideas for business                                                                          
The design brief and technical innovation                                                      
Interview: George Sharp–St John (Executive Vice President of Design)        
Case study & exercises Marks & Spencer                                                        
 
Chapter Three: Retailing                                                                                                
The role of the retailer                                                                                                    
Retail strategy                                                                                                                 
The role of the buyer                                                                                       
The role of the merchandiser                                                                          
Interview: George De Silva (Fashion Retailer CEO)                                                                                                      
Case study & exercise –Topshop                                                                     
 
Chapter Four: The Supply Chain                                                                      
Manufacturing and global sourcing                                                                 
Risk management and key performance/success indicators                         
Ethics and corporate social responsibility (CSR) in the supply chain              
The role of NGOs in the management of the supply chain                            
Logistics and outsourcing in the supply chain                                                 
Interview: Rob Hendry (Sales Director, Courtaulds)                                      
Case study & exercise Manufacturing Cashmere for WalMart                      
 
Chapter Five: Branding                                                                                 
Retail formats                                                                                                  
International retailing                                                                                      
Movers and shakers                                                                                         
Multi-channel retailing                                                                                    
Brand development methods and brand protection                                      
Customer profiling                                                                                          
Interview Nicky Lovell (Head of Client Management, McArthurglen)          
Case study & exercises Gucci                                                                           
 
Conclusion                                                                                                        
Glossary                                                                                                           
Further reading                                                                                                                
Bibliography                                                                                                     
Index                                                                                                                 
Acknowledgements & credits                                                                           

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