Basics Graphic Design 02: Design Research: Investigation for successful creative solutions

Overview

Being a professional designer is not all about lightbulb moments. To stimulate them, and ensure you reach the best final concept, this essential guide shows how research can open fresh avenues of creativity and help readers to make informed, intelligent and targeted design decisions.

Design Research is a stimulating introduction to essential research concepts and terminology with practical briefs and 200+ images of successful design projects. All stages of the research process ...

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Overview

Being a professional designer is not all about lightbulb moments. To stimulate them, and ensure you reach the best final concept, this essential guide shows how research can open fresh avenues of creativity and help readers to make informed, intelligent and targeted design decisions.

Design Research is a stimulating introduction to essential research concepts and terminology with practical briefs and 200+ images of successful design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.

• Studio interviews with Emily Hale, Andrew Hussey, Brian Rea, Jane Trustram, Underware and Tanner Christensen, and contributions from Webb and Webb, Planning Unit, StudioKxx and Fuse Collective.
• Illustrated throughout with research-led design examples, spanning poster design, packaging, typography and signage.
• Gives readers the opportunity to further explore different research methods and techniques through briefs and recommended reading lists.

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Product Details

  • ISBN-13: 9782940411740
  • Publisher: Bloomsbury Academic
  • Publication date: 8/1/2012
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 200
  • Sales rank: 1,415,115
  • Product dimensions: 8.30 (w) x 10.90 (h) x 0.80 (d)

Meet the Author

Neil Leonard is a designer and educator; he currently works at the Arts University College at Bournemouth lecturing on the BA in Visual Communication. A graduate of London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice.

Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.

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Table of Contents

Introduction

Chapter 1: Why research?
The basics Primary, secondary and tertiary research Other forms of research

Chapter 2:  Understanding context
Audience and social contexts Design contexts Theoretical underpinning

Chapter 3: Planning your work - considerations
The brief Audience Sources and credibility Referencing Recording and documenting Ethics

Chapter 4: How to research
Audience research Product and market research Field-based research Process-based research

Chapter 5: Using your findings
Understanding your findings Testing Development

Chapter 6: Presenting your findings
Presenting your research Outcomes

Conclusion Bibliography Glossary Index Acknowledgements and credits Working with ethics

 

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