Basics Marketing: Online Marketing

Basics Marketing: Online Marketing

by Brian Sheehan
     
 

Basics Marketing: Online Marketing offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today.

In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. Therefore, throughout

Overview

Basics Marketing: Online Marketing offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today.

In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. Therefore, throughout this book, Brian Sheehan will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.

International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.Other AVA titles of interest include Basics Marketing: Consumer Behaviour, The Fundamentals of Marketing, The Fundamentals of Creative Advertising and The Fundamentals of Branding.

Product Details

ISBN-13:
9782940411337
Publisher:
Bloomsbury Academic
Publication date:
10/25/2010
Series:
Basics Marketing Series
Edition description:
New Edition
Pages:
184
Product dimensions:
6.30(w) x 9.20(h) x 0.70(d)

Meet the Author

Brian Sheehan is Associate Professor of Advertising in the S. I. Newhouse School at Syracuse University, New York. He has more than 25 years of professional experience with advertising agency Saatchi & Saatchi and currently acts as a consultant, coordinating their Toyota Worldwide Executive Board (TWEB) and working with clients such as Brazil’s national energy company: Petrobras. Brian is an advisory board member of Fuhu, a China-US based internet-software company and Mission/Metrix a mobile applications company. He has also written a number of articles for Advertising Age magazine.

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