Basics of Social Research: Qualitative and Quantitative Approaches / Edition 3

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Overview

Preparing students to do research and understand what research can do.

Basics of Social Research helps students understand what research can and cannot do, become better consumers of research, and learn why properly conducted research is important.

This text teaches students to be better consumers of research results and understand how the research enterprise works, preparing them to conduct small research projects. Upon completing this text, students will gain an awareness of the capabilities and restrictions of research, and learn why properly conducted research is important. Using clear, accessible language and examples from real research, this text discusses both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches.

Learning Goals

Upon completing this book, readers should be able to:

  • Recognize that social research is simultaneously a very important enterprise and one that is not beyond you — you can understand it
  • Become better consumers and understand what research can and cannot do
  • Learn how to properly conducted research
  • Acquire a foundation for further learning about doing research and understand that this activity requires dedication, creativity, and mature judgment

Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab with Pearson eText (at no additional cost). ValuePack ISBN-10: 0205863671/ ValuePack ISBN-13: 9780205863679

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Product Details

  • ISBN-13: 9780205762613
  • Publisher: Pearson
  • Publication date: 8/9/2011
  • Series: MyResearchKit Series
  • Edition number: 3
  • Pages: 432
  • Sales rank: 104,938
  • Product dimensions: 6.90 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

W. Lawrence Neuman James is professor of sociology and Asian Studies coordinator at University of Wisconsin-Whitewater. His M.A. and Ph.D. were earned at the University of Wisconsin-Madison. He has authored seven books and published 35 articles and book chapters, which have appeared in Social Problems, Sociological Inquiry, Social Science Quarterly, American Sociological Review, Critical Asian Studies, Teaching Sociology, The Journal of Contemporary Asia, Sociological Quarterly, and other journals . He is a former president of the Wisconsin Sociological Association. Neuman has received his university’s highest award for research, the Chancellor's Award for service to students with disabilities, as well as the the Wisconsin Sociological Association's Outstanding Service Award, and the College of Letters and Sciences awards for outstanding teaching, excellence in research, and outstanding service.
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Table of Contents

IN THIS SECTION:

1.) BRIEF

2.) COMPREHENSIVE


BRIEF TABLE OF CONTENTS:

Part I: Foundations

Chapter 1: Doing Social Research

Chapter 2: Theory and Social Research

Chapter 3: Ethics in Social Research

Chapter 4: Reviewing the Scholarly Literature and Planning a Study

Chapter 5: Qualitative and Quantitative Measurement

Chapter 6: Qualitative and Quantitative Sampling

Part II: Conducting Quantitative Research

Chapter 7: Survey Research

Chapter 8: Experimental Research

Chapter 9: Nonreactive Research and Secondary Analysis

Chapter 10: Analysis of Quantitative Data

Part III: Conducting Qualitative Research

Chapter 11: Field Research and Focus Group Research

Chapter 12: Historical-Comparative Research
Chapter 13: Analysis of Qualitative Data

Part IV: Research Reports

Chapter 14: Writing the Research Report


COMPREHENSIVE TABLE OF CONTENTS:

Part I: Foundations

Chapter 1: Doing Social Research

Introduction

Alternatives to Social Research

How Science Works

Steps in the Research Process

Dimensions of Research

Chapter 2: Theory and Social Research

What Is Social Theory?

The Parts of Theory

The Aspects of Theory

The Three Major Approaches to Social Science

The Dynamic Duo

Chapter 3: Ethics in Social Research

What are Research Ethics?

Why Be Ethical?

Power Relations

Ethical Issues Involving Research Participants

Ethics and the Scientific Community

Ethics and the Sponsors of Research

Politics of Research

Value-Free and Objective Research

Chapter 4: Reviewing the Scholarly Literature and Planning a Study

Literature Review

Using the Internet for Social Research

Qualitative and Quantitative Orientations toward Research

Qualitative Design Issues

Quantitative Design Issues

Chapter 5: Qualitative and Quantitative Measurement

Why Measure?

Quantitative and Qualitative Measurement

Parts of the Measurement Process

Reliability and Validity

A Guide to Quantitative Measurement

Chapter 6: Qualitative and Quantitative Sampling

Nonprobability Sampling

Probability Sampling

Part II: Conducting Quantitative Research

Chapter 7: Survey Research

When to use a Survey

The Logic of Survey Research

Constructing the Questionnaire

Types of Surveys: Advantages and Disadvantages

Interviewing

The Ethical Survey

Chapter 8: Experimental Research

Research Questions Appropriate for an Experiment

Random Assignment

Experimental Design Logic

Internal and External Validity

Practical Considerations

Results of Experimental Research: Making Comparisons

A Word on Ethics

Chapter 9: Nonreactive Research and Secondary Analysis

Nonreactive Measurement

Unobtrusive Observation

Content Analysis

Existing Statistics/Documents and Secondary Analysis

Issues of Inference and Theory Testing

Ethical Concerns

Chapter 10: Analysis of Quantitative Data

Dealing with Data

Results with One Variable

Results with Two Variables

More Than Two Variables

Inferential Statistics

Part III: Conducting Qualitative Research

Chapter 11: Field Research and Focus Group Research

Introduction to Field Research

Conducting a Field Research Study

The Field Research Interview

Data Quality

Ethical Dilemmas of Field Research

Focus Group Research

Chapter 12: Historical-Comparative Research

The Logic of Historical-Comparative Research

Steps in a Historical-Comparative Research Project

Data and Evidence in Historical Context

Comparative Research

Equivalence in Historical-Comparative Research

Ethics


Chapter 13: Analysis of Qualitative Data

Comparing Methods of Data Analysis

Coding and Concept Formation

Analytic Strategies for Qualitative Data

Other Techniques

Software for Qualitative Data

Part IV: Research Reports

Chapter 14: Writing the Research Report

Reasons for Writing

The Writing Process

Steps in Writing

The Quantitative Research Report

The Qualitative Research Report

The Research Proposal

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