Basics Product Design: Idea Searching

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Overview

Where do great ideas come from? Linus Pauling said, “The way to get good ideas is to get lots of ideas, and throw the bad ones away.” Easy to say when your ideas have won the Nobel Prize—twice! How can the rest of us follow Pauling’s advice? Basics Product Design: Idea Searching lays out the steps—starting with “Question convention.” Why is something done the way it’s done? How could it be done faster, simpler, better? Inspiring visuals and case histories showcase a variety of product designs, some new, some old....

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Overview

Where do great ideas come from? Linus Pauling said, “The way to get good ideas is to get lots of ideas, and throw the bad ones away.” Easy to say when your ideas have won the Nobel Prize—twice! How can the rest of us follow Pauling’s advice? Basics Product Design: Idea Searching lays out the steps—starting with “Question convention.” Why is something done the way it’s done? How could it be done faster, simpler, better? Inspiring visuals and case histories showcase a variety of product designs, some new, some old. Learn to think smarter with Basics Product Design: Idea Searching.

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Product Details

  • ISBN-13: 9782940373765
  • Publisher: Bloomsbury Academic
  • Publication date: 11/25/2008
  • Series: Basics Product Design Series
  • Edition description: First Edition
  • Edition number: 1
  • Pages: 176
  • Sales rank: 1,429,373
  • Product dimensions: 6.50 (w) x 8.98 (h) x 0.58 (d)

Meet the Author

David Bramston, an industrial designer who has worked for companies such as Motorola, Swatch, and Christian Dior, is the subject leader for product design at the University of Lincoln in the U.K.
He lives in the UK.

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Table of Contents

Chapter One: Just Imagine if it were Possible

Chapter Two: Common Sense is Needed

Chapter Three: Explore and Have Fun!

Chapter Four: Sensory Issues

Chapter Five: Development of an Idea

Chapter Six: Blue Sky or Reality? 

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