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Robert BradleyThis book not only contains fine writing by some of America's best basketball writers and historians, but it also takes A POIGNANT LOOK AT BASKETBALL'S EFFECT ON AMERICA'S YOUTH. The first chapter takes a fascinating look at Michael Jordan's domination of American society -from Nike to McDonald's to Hanes underwear, Jordan's marketability is explored, as are the pitfalls of his popularity. Other chapters examine racial overtones in the sport, basketball in film, the playground game, the influx of foreign talent, and the recent hyping of teenager Lebron James.
—President, Association for Professional Basketball Research; Author of The Compendium of Professional Basketball; Contributor to Total Basketball: The Ultimate Basketball Encyclopedia