This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the consultants involved and the candidates themselves, the contributors explore the electoral setting and context of the congressional districts, the strategy, theme, and message of each campaign, the consultants' decisionmaking, fund-raising, and spending, and any outside forces that entered into the races. The book features new data on tracking, polls, and television advertising budgets.
Contributors include Carolyn Long (Washington State University), Burdett Loomis (Robert J. Dole Center, University of Kansas), Charles S. Bullock (University of Georgia), Diana Evans (Trinity College), David Canon (University of Wisconsin, Madison), and Jeff Gill (California Polytechnic University, San Louis Obispo).
About the Author:
James A. Thurber is professor of government and director of the Center for Congressional and Presidential Studies at American University. He is the coeditor of Campaign Warriors: Political Consultants in Elections (Brookings, 2000) and Crowded Airwaves: Campaign Advertising in Elections (Brookings, 2000).