Battle for Congress: Consultants, Candidates and Voters

Battle for Congress: Consultants, Candidates and Voters

by James A. Thurber
     
 

View All Available Formats & Editions

This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the

Overview

This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the consultants involved and the candidates themselves, the contributors explore the electoral setting and context of the congressional districts, the strategy, theme, and message of each campaign, the consultants' decisionmaking, fund-raising, and spending, and any outside forces that entered into the races. The book features new data on tracking, polls, and television advertising budgets.

Contributors include Carolyn Long (Washington State University), Burdett Loomis (Robert J. Dole Center, University of Kansas), Charles S. Bullock (University of Georgia), Diana Evans (Trinity College), David Canon (University of Wisconsin, Madison), and Jeff Gill (California Polytechnic University, San Louis Obispo).

About the Author:
James A. Thurber is professor of government and director of the Center for Congressional and Presidential Studies at American University. He is the coeditor of Campaign Warriors: Political Consultants in Elections (Brookings, 2000) and Crowded Airwaves: Campaign Advertising in Elections (Brookings, 2000).

Editorial Reviews

From the Publisher

" The Battle For Congress is a 'must-read' for anyone wanting to learn more about the electoral process that determines America's future." — The Bookwatch

"... this book's a must read.... [It] provides a rich and detailed description of the strategies, tactics, and mechanics of modern campaigns. Congressional scholars as well as campaign professionals can draw valuable insights and lessons from this book." —Gary J. Andres, American University, Political Science Quarterly

Product Details

ISBN-13:
9780815784647
Publisher:
Brookings Institution Press
Publication date:
02/01/2001
Pages:
200
Product dimensions:
6.20(w) x 9.10(h) x 1.00(d)

Meet the Author

James A. Thurber is director of the Center for Congressional and Presidential Studies and professor of government at American University.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >