The Battle for Congress: Consultants, Candidates, and Voters

The Battle for Congress: Consultants, Candidates, and Voters

by James A. Thurber
     
 

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This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the

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Overview

This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the consultants involved and the candidates themselves, the contributors explore the electoral setting and context of the congressional districts, the strategy, theme, and message of each campaign, the consultants' decisionmaking, fund-raising, and spending, and any outside forces that entered into the races. The book features new data on tracking, polls, and television advertising budgets.

Product Details

ISBN-13:
9780815798989
Publisher:
Brookings Institution Press
Publication date:
05/13/2004
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
200
File size:
1 MB

Meet the Author

James A. Thurber is director of the Center for Congressional and Presidential Studies and professor of government at American University.

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