Battling Big Business: Countering Greenwash, Front Groups and Other Forms of Corporate Deception

Battling Big Business: Countering Greenwash, Front Groups and Other Forms of Corporate Deception

by Eveline Lubbers
     
 

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ISBN-10: 1567512240

ISBN-13: 9781567512243

Pub. Date: 09/01/2002

Publisher: Common Courage Press

Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell's Brent Spar fiasco is one well-known example. The Greenpeace campaign that opposed the sinking of this former oil drilling platform in the sea was a stunning success. Monsanto's gross underestimation of the European

Overview

Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell's Brent Spar fiasco is one well-known example. The Greenpeace campaign that opposed the sinking of this former oil drilling platform in the sea was a stunning success. Monsanto's gross underestimation of the European resistance against the introduction of genetically engineered products is another. As more companies shift to being all about brand meaning and image, the more vulnerable they are to attacks on that image. At the same time, corporations are becoming as powerful as governments. Battling Big Business reveals how corporate giants attempt to control their 'enemies' -- and how groups and individuals can fight back. Part One analyses a wide range of corporate counter-strategies, from relatively innocent PR measures to complete intelligence operations. Part Two offers tactical tools to recognise manipulative strategies, and how to counter them with creativity and new media tools. More than just an expose, Battling Big Business contains the tools to confront corporations by being what they fear most: original, playful, unexpected, small, fast, irresistible, but also decisive, clear -- and unstoppable!

Product Details

ISBN-13:
9781567512243
Publisher:
Common Courage Press
Publication date:
09/01/2002
Pages:
224
Product dimensions:
6.10(w) x 9.20(h) x 0.70(d)

Table of Contents

Acknowledgements7
Foreword8
Introduction11
Part 1Corporate Bullying
A.Keeping Up Appearances
1.The Spread of Greenwash19
2.bp: Beyond Petroleum?26
3.Dialogue: Divide and Rule33
4.The Sponsorship Scam44
5.The Greens Get Eaten53
B.Behind the Facade
6.Krafting a Smokescreen56
7.Joining Forces: Big Business Rallies after Seattle64
8.Using Libel Laws to Silence Critics78
C.Undercover Operations
9.McSpying86
10.Garbology: Activist Trash as Corporate Treasure98
11.Private Spooks: Wackenhut vs. Whistleblowers107
12.Cyber-surveillance114
13.Corporate Intelligence125
Part 2Battling Big Business
14.Investigating and Exposing137
15.Digging Up Astroturf147
16.Obstructing the Mainstream: Lessons from Seattle155
17.Communication Guerrillas: Using the Language of Power166
18.Virtual Sabotage177
19.Net.activism181
Afterword: The Pandora Project193
Notes on Contributors195
References and Notes198
Index219

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