BCOM (with Printed Access Card) / Edition 3

BCOM (with Printed Access Card) / Edition 3

by Carol M. Lehman, Debbie D. DuFrene
     
 

ISBN-10: 1111527776

ISBN-13: 9781111527778

Pub. Date: 02/09/2011

Publisher: Cengage Learning


Created through a "student-tested, faculty-approved" review process, Lehman/DuFrene's BCOM3 offers an engaging, accessible solution to accommodate the diverse lifestyle of today's learners. Interactive, engaging coverage of the latest business communication developments promises to keep the reader turning page after page within a streamlined design that connects

Overview


Created through a "student-tested, faculty-approved" review process, Lehman/DuFrene's BCOM3 offers an engaging, accessible solution to accommodate the diverse lifestyle of today's learners. Interactive, engaging coverage of the latest business communication developments promises to keep the reader turning page after page within a streamlined design that connects the reader to the latest happenings in business communication as well as the skills critical for success. A full suite of learning tools includes innovative resources, such as Write Experience for immediate feedback on writing and CourseMate for online interactive support.

Product Details

ISBN-13:
9781111527778
Publisher:
Cengage Learning
Publication date:
02/09/2011
Edition description:
Older Edition
Pages:
288
Product dimensions:
8.40(w) x 10.70(h) x 0.60(d)

Table of Contents


1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal and Group Communication. 3. Planning Spoken and Written Messages. 4. Preparing Spoken and Written Messages. 5. Communicating Electronically. 6. Delivering Good- and Neutral-News Messages. 7. Delivering Bad-News Messages. 8. Delivering Persuasive Messages. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. 13. Preparing Resumes and Application Messages. 14. Interviewing for a Job and Preparing Employment. Grammar and Usage Appendix. References. Index.

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