BCOM (with Review Cards and Printed Access Card) / Edition 2

BCOM (with Review Cards and Printed Access Card) / Edition 2

by Carol M. Lehman, Debbie D. DuFrene, Walker
     
 

Created through a "student-tested, faculty approved" review process BCOM is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Retail Description Created through a "student-tested, faculty approved" review process BCOM is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.See more details below

Overview

Created through a "student-tested, faculty approved" review process BCOM is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Retail Description Created through a "student-tested, faculty approved" review process BCOM is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

Product Details

ISBN-13:
9780538753357
Publisher:
Cengage Learning
Publication date:
01/27/2010
Series:
Business Communication Series
Edition description:
Older Edition
Pages:
336
Product dimensions:
8.40(w) x 10.70(h) x 0.50(d)

Table of Contents

PART I: COMMUNICATION FOUNDATIONS AND ANALYSIS. 1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal Communication. 3. Focusing on Group Communication. 4. Planning Written and Spoken Messages. PART II: COMMUNICATION THROUGH ELECTRONIC, VOICE, AND WRITTEN MESSAGES. 5. Communicating Electronically. 6. Preparing Good- and Neutral-News Messages. 7. Preparing Bad-News Messages. 8. Preparing Persuasive Messages. 9. Revising Written Messages. PART III: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS. 10. Understanding the Report Process and Research Methods. 11. Managing Data and Using Graphics. 12. Organizing and Preparing Reports and Proposals. 13. Designing and Delivering Business Presentations. PART IV: COMMUNICATION FOR EMPLOYMENT. 14. Preparing Resumes and Application Messages. 15. Interviewing for a Job and Preparing Employment. Grammar and Usage Appendix.

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