Created through a "student-tested, faculty approved" review process BCOM is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Retail Description Created through a "student-tested, faculty approved" review process BCOM is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
"You would save money buying this book even if you couldn't sell it back because you'd still save more than buying an expensive book and selling back for barely any money." -student from University of Dayton
Product dimensions: 8.40 (w) x 10.80 (h) x 0.70 (d)
Meet the Author
Dr. Lehman is a professor of management in the Management & Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman teaches organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. Classroom instruction to traditional and distance students is supplemented with web accessible materials that enrich and enliven the learning experience. Her multimedia presentation students perfect design and delivery of media-rich presentations delivered to a variety of distribution points. She is actively engaged in research and a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.
Dr. DuFrene is a department chair and professor of business communication in the Department of General Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. Dr. DuFrene presently teaches business communication—a core requirement for all business majors, as well as advanced business communication courses. She also frequently teaches a graduate-level business ethics course and has completed post-doctoral course work in that field. She supplements classroom instruction with web-accessible materials that enrich and enliven the learning experience for students. She has served as a business communication consultant to various organizations from the business, industry, and education sectors and also serves the Association for Business Communication (ABC) as a regional vice president. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).
PART I: COMMUNICATION FOUNDATIONS AND ANALYSIS. 1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal Communication. 3. Focusing on Group Communication. 4. Planning Written and Spoken Messages. PART II: COMMUNICATION THROUGH ELECTRONIC, VOICE, AND WRITTEN MESSAGES. 5. Communicating Electronically. 6. Preparing Good- and Neutral-News Messages. 7. Preparing Bad-News Messages. 8. Preparing Persuasive Messages. 9. Revising Written Messages. PART III: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS. 10. Understanding the Report Process and Research Methods. 11. Managing Data and Using Graphics. 12. Organizing and Preparing Reports and Proposals. 13. Designing and Delivering Business Presentations. PART IV: COMMUNICATION FOR EMPLOYMENT. 14. Preparing Resumes and Application Messages. 15. Interviewing for a Job and Preparing Employment. Grammar and Usage Appendix.