Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site / Edition 1

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Overview

Google Your Way to the Top of Your Industry!

It’s great to have a punchy Web site, but if you aren’t

optimizing your search-engine presence, you’re just another

company lost in cyberspace.

With Be #1 on Google, you can instantly put your company

in the top spot of relevant online searches—and dramatically

increase sales. An international expert in search-engine

optimization, Jon Smith explains how to draw serious

customers—not curious or bored Web surfers—to your site by

  • Registering with Google
  • Coming up with the best keywords
  • Thinking like your customers
  • Making your site totally accessible
  • Using metadata to your advantage
  • Advertising on the Web
  • Measuring what works, and what doesn’t

Containing 52 techniques in all, each of which can used

immediately, Be #1 on Google is the essential guide to

winning the battle for first ranking on the world’s most utilized

search engine.

Read More Show Less

Product Details

  • ISBN-13: 9780071629607
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 9/8/2009
  • Edition description: Original
  • Edition number: 1
  • Pages: 160
  • Sales rank: 777,081
  • Product dimensions: 6.90 (w) x 6.90 (h) x 0.40 (d)

Meet the Author

Jon Smith is Strategy

Adviser and Head of

Deenero at Aedgency.com

and was part of the start-up

teams for Amazon.co.uk,

Kitbag.com, and The Florist

Exchange. He is the author

of Grow Your Business with

Google AdWords™.

Read More Show Less

Table of Contents

1. What’s so special about Google then? – Is it really all that?
2. I wanna be number 1 – Taking the restricted view
3. It’s not yogurt… – Organic (or natural) versus paid-for
4. View askew – How Google sees your site
5. Uncovering the data – Unleashing your inner Miss Marple
6. Pimp my metadata – The hidden message
7. That keyword is so owned – Satellite sites
8. Analyze this – Google Analytics
9. Destination me – The importance of in-bound links
10. Who’s lookin’? – Keyword bias
11. Who are ya? – It’s all in the detail, so does your Nominet record tally?
12. Open with a joke – Keyword prominence and relevance
13. Laid-back surfers – The Google search
14. Selling out – Accepting Google advertising
15. Say that again? – Keyword proximity
16. Jargon busting – Hits, visitors, page views and uniques…
17. Here, look over here – Registering with search engines
18. Essential code? – Meta robots, etc…
19. Me in France number 113 – Using images correctly
20.Cloaked Content– Being upfront with your intentions
21. Content is king – Building pages the right way round
22. Whose page? My page! – Owning page 1
23. Face/off – Posing as two different brands
24. How y’doin’? – Benchmarking your SEO performance
25. All links are not born equal – PageRank, relevance and are you trustworthy?
26. No DMOZ, no champagne corks – The importance of the open directory project
27. Google pretender? – Competition for the throne
28. Your website under the knife – You at the back, pay attention…
29. Where next? – The site map and Google
30. Rank and file – How are your keywords performing?
31. Number crunching – Stats, stats and more stats
32. IP city – Location management in a virtual world
33. Treating users and Google differently – E-commerce and the session ID curse…
34. Web design #404 – ‘Page cannot be found’ suicide
35. How clean is your house? – Non-smoking, professional, clean code only
36. JavaScript intolerance – Cookies and a lack of appetite
37. The bigger picture – Cash poor, time poor? click here…
38. Deep, deep down – Understanding the long tail
39. Feeding hungry eyes – Forums, communities and RSS
40. Switching on targeting computer… – Good and bad navigation
41. The WORLD wide web – Running a multilingual website marketing campaign
42. No rest for the wicked – Refining, retuning, rediscovering…
43. Naming the child – Web addresses and the importance of first names
44 Knowing Google – Dinner party secrets you can reveal . . .
45. It’s my party – Inviting links, without seeming desperate
46. Yahoo! and industry-specific directories – Entering the World of Other Search Engines
47. Negative press – Being dissed on the web
48. What? Explain! – SEO in a nutshell
49. Google AdWords – Pay to be first
50. I’ll make you number 1! – The dangers of SEO/AdWord ‘specialists’
51. Is this working? – User testing to monitor your search results
52. I am/am not king of the hill – A word of warning

Read More Show Less

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Sort by: Showing 1 Customer Reviews
  • Posted February 28, 2010

    Not worth your time, very little information.

    Very little information and what is listed is very simple basics.

    Was this review helpful? Yes  No   Report this review
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