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Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site / Edition 1

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Overview

Google Your Way to the Top of Your Industry!

It’s great to have a punchy Web site, but if you aren’t

optimizing your search-engine presence, you’re just another

company lost in cyberspace.

With Be #1 on Google, you can instantly put your company

in the top spot of relevant online searches—and dramatically

increase sales. An international expert in search-engine

optimization, Jon Smith explains how to draw serious

customers—not curious or bored Web surfers—to your site by

  • Registering with Google
  • Coming up with the best keywords
  • Thinking like your customers
  • Making your site totally accessible
  • Using metadata to your advantage
  • Advertising on the Web
  • Measuring what works, and what doesn’t

Containing 52 techniques in all, each of which can used

immediately, Be #1 on Google is the essential guide to

winning the battle for first ranking on the world’s most utilized

search engine.

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Product Details

  • ISBN-13: 9780071629607
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 9/8/2009
  • Edition description: Original
  • Edition number: 1
  • Pages: 160
  • Sales rank: 963,721
  • Product dimensions: 6.90 (w) x 6.90 (h) x 0.40 (d)

Meet the Author

Jon Smith is Strategy

Adviser and Head of

Deenero at Aedgency.com

and was part of the start-up

teams for Amazon.co.uk,

Kitbag.com, and The Florist

Exchange. He is the author

of Grow Your Business with

Google AdWords™.

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Table of Contents

1. What’s so special about Google then? – Is it really all that?
2. I wanna be number 1 – Taking the restricted view
3. It’s not yogurt… – Organic (or natural) versus paid-for
4. View askew – How Google sees your site
5. Uncovering the data – Unleashing your inner Miss Marple
6. Pimp my metadata – The hidden message
7. That keyword is so owned – Satellite sites
8. Analyze this – Google Analytics
9. Destination me – The importance of in-bound links
10. Who’s lookin’? – Keyword bias
11. Who are ya? – It’s all in the detail, so does your Nominet record tally?
12. Open with a joke – Keyword prominence and relevance
13. Laid-back surfers – The Google search
14. Selling out – Accepting Google advertising
15. Say that again? – Keyword proximity
16. Jargon busting – Hits, visitors, page views and uniques…
17. Here, look over here – Registering with search engines
18. Essential code? – Meta robots, etc…
19. Me in France number 113 – Using images correctly
20.Cloaked Content– Being upfront with your intentions
21. Content is king – Building pages the right way round
22. Whose page? My page! – Owning page 1
23. Face/off – Posing as two different brands
24. How y’doin’? – Benchmarking your SEO performance
25. All links are not born equal – PageRank, relevance and are you trustworthy?
26. No DMOZ, no champagne corks – The importance of the open directory project
27. Google pretender? – Competition for the throne
28. Your website under the knife – You at the back, pay attention…
29. Where next? – The site map and Google
30. Rank and file – How are your keywords performing?
31. Number crunching – Stats, stats and more stats
32. IP city – Location management in a virtual world
33. Treating users and Google differently – E-commerce and the session ID curse…
34. Web design #404 – ‘Page cannot be found’ suicide
35. How clean is your house? – Non-smoking, professional, clean code only
36. JavaScript intolerance – Cookies and a lack of appetite
37. The bigger picture – Cash poor, time poor? click here…
38. Deep, deep down – Understanding the long tail
39. Feeding hungry eyes – Forums, communities and RSS
40. Switching on targeting computer… – Good and bad navigation
41. The WORLD wide web – Running a multilingual website marketing campaign
42. No rest for the wicked – Refining, retuning, rediscovering…
43. Naming the child – Web addresses and the importance of first names
44 Knowing Google – Dinner party secrets you can reveal . . .
45. It’s my party – Inviting links, without seeming desperate
46. Yahoo! and industry-specific directories – Entering the World of Other Search Engines
47. Negative press – Being dissed on the web
48. What? Explain! – SEO in a nutshell
49. Google AdWords – Pay to be first
50. I’ll make you number 1! – The dangers of SEO/AdWord ‘specialists’
51. Is this working? – User testing to monitor your search results
52. I am/am not king of the hill – A word of warning

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Sort by: Showing 1 Customer Reviews
  • Posted February 28, 2010

    Not worth your time, very little information.

    Very little information and what is listed is very simple basics.

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