Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site / Edition 1

Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site / Edition 1

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by Jon Smith
     
 

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ISBN-10: 0071629602

ISBN-13: 9780071629607

Pub. Date: 09/08/2009

Publisher: McGraw-Hill Professional Publishing

Google Your Way to the Top of Your Industry!

It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace.

With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales.

Overview

Google Your Way to the Top of Your Industry!

It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace.

With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers—not curious or bored Web surfers—to your site by

  • Registering with Google
  • Coming up with the best keywords
  • Thinking like your customers
  • Making your site totally accessible
  • Using metadata to your advantage
  • Advertising on the Web
  • Measuring what works, and what doesn’t

Containing 52 techniques in all, each of which can used immediately, Be #1 on Google is the essential guide to winning the battle for first ranking on the world’s most utilized search engine.

Product Details

ISBN-13:
9780071629607
Publisher:
McGraw-Hill Professional Publishing
Publication date:
09/08/2009
Edition description:
Original
Pages:
160
Sales rank:
1,117,286
Product dimensions:
6.90(w) x 6.90(h) x 0.40(d)

Table of Contents


1. What’s so special about Google then? – Is it really all that?

2. I wanna be number 1 – Taking the restricted view

3. It’s not yogurt… – Organic (or natural) versus paid-for

4. View askew – How Google sees your site

5. Uncovering the data – Unleashing your inner Miss Marple

6. Pimp my metadata – The hidden message

7. That keyword is so owned – Satellite sites

8. Analyze this – Google Analytics

9. Destination me – The importance of in-bound links

10. Who’s lookin’? – Keyword bias

11. Who are ya? – It’s all in the detail, so does your Nominet record tally?

12. Open with a joke – Keyword prominence and relevance

13. Laid-back surfers – The Google search

14. Selling out – Accepting Google advertising

15. Say that again? – Keyword proximity

16. Jargon busting – Hits, visitors, page views and uniques…

17. Here, look over here – Registering with search engines

18. Essential code? – Meta robots, etc…

19. Me in France number 113 – Using images correctly

20.Cloaked Content– Being upfront with your intentions

21. Content is king – Building pages the right way round

22. Whose page? My page! – Owning page 1

23. Face/off – Posing as two different brands

24. How y’doin’? – Benchmarking your SEO performance

25. All links are not born equal – PageRank, relevance and are you trustworthy?

26. No DMOZ, no champagne corks – The importance of the open directory project

27. Google pretender? – Competition for the throne

28. Your website under the knife – You at the back, pay attention…

29. Where next? – The site map and Google

30. Rank and file – How are your keywords performing?

31. Number crunching – Stats, stats and more stats

32. IP city – Location management in a virtual world

33. Treating users and Google differently – E-commerce and the session ID curse…

34. Web design #404 – ‘Page cannot be found’ suicide

35. How clean is your house? – Non-smoking, professional, clean code only

36. JavaScript intolerance – Cookies and a lack of appetite

37. The bigger picture – Cash poor, time poor? click here…

38. Deep, deep down – Understanding the long tail

39. Feeding hungry eyes – Forums, communities and RSS

40. Switching on targeting computer… – Good and bad navigation

41. The WORLD wide web – Running a multilingual website marketing campaign

42. No rest for the wicked – Refining, retuning, rediscovering…

43. Naming the child – Web addresses and the importance of first names

44 Knowing Google – Dinner party secrets you can reveal . . .

45. It’s my party – Inviting links, without seeming desperate

46. Yahoo! and industry-specific directories – Entering the World of Other Search Engines

47. Negative press – Being dissed on the web

48. What? Explain! – SEO in a nutshell

49. Google AdWords – Pay to be first

50. I’ll make you number 1! – The dangers of SEO/AdWord ‘specialists’

51. Is this working? – User testing to monitor your search results

52. I am/am not king of the hill – A word of warning

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Be #1 on Google - 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site 2 out of 5 based on 0 ratings. 1 reviews.
love2readTG More than 1 year ago
Very little information and what is listed is very simple basics.