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Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site [NOOK Book]

Overview

Google Your Way to the Top of Your Industry!



It’s great to have a punchy Web site, but if you ...

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Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site

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Overview

Google Your Way to the Top of Your Industry!



It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace.



With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers—not curious or bored Web surfers—to your site by



  • Registering with Google


  • Coming up with the best keywords


  • Thinking like your customers


  • Making your site totally accessible


  • Using metadata to your advantage


  • Advertising on the Web


  • Measuring what works, and what doesn’t




Containing 52 techniques in all, each of which can used immediately, Be #1 on Google is the essential guide to winning the battle for first ranking on the world’s most utilized search engine.

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Product Details

  • ISBN-13: 9780071713276
  • Publisher: McGraw-Hill Education
  • Publication date: 9/8/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 160
  • File size: 4 MB

Meet the Author

Jon Smith is Strategy Adviser and Head of Deenero at Aedgency.com and was part of the start-up teams for Amazon.co.uk, Kitbag.com, and The Florist Exchange. He is the author of Grow Your Business with Google AdWords™.
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Table of Contents

1. What’s so special about Google then? – Is it really all that?

2. I wanna be number 1 – Taking the restricted view

3. It’s not yogurt… – Organic (or natural) versus paid-for

4. View askew – How Google sees your site

5. Uncovering the data – Unleashing your inner Miss Marple

6. Pimp my metadata – The hidden message

7. That keyword is so owned – Satellite sites

8. Analyze this – Google Analytics

9. Destination me – The importance of in-bound links

10. Who’s lookin’? – Keyword bias

11. Who are ya? – It’s all in the detail, so does your Nominet record tally?

12. Open with a joke – Keyword prominence and relevance

13. Laid-back surfers – The Google search

14. Selling out – Accepting Google advertising

15. Say that again? – Keyword proximity

16. Jargon busting – Hits, visitors, page views and uniques…

17. Here, look over here – Registering with search engines

18. Essential code? – Meta robots, etc…

19. Me in France number 113 – Using images correctly

20.Cloaked Content– Being upfront with your intentions

21. Content is king – Building pages the right way round

22. Whose page? My page! – Owning page 1

23. Face/off – Posing as two different brands

24. How y’doin’? – Benchmarking your SEO performance

25. All links are not born equal – PageRank, relevance and are you trustworthy?

26. No DMOZ, no champagne corks – The importance of the open directory project

27. Google pretender? – Competition for the throne

28. Your website under the knife – You at the back, pay attention…

29. Where next? – The site map and Google

30. Rank and file – How are your keywords performing?

31. Number crunching – Stats, stats and more stats

32. IP city – Location management in a virtual world

33. Treating users and Google differently – E-commerce and the session ID curse…

34. Web design #404 – ‘Page cannot be found’ suicide

35. How clean is your house? – Non-smoking, professional, clean code only

36. JavaScript intolerance – Cookies and a lack of appetite

37. The bigger picture – Cash poor, time poor? click here…

38. Deep, deep down – Understanding the long tail

39. Feeding hungry eyes – Forums, communities and RSS

40. Switching on targeting computer… – Good and bad navigation

41. The WORLD wide web – Running a multilingual website marketing campaign

42. No rest for the wicked – Refining, retuning, rediscovering…

43. Naming the child – Web addresses and the importance of first names

44 Knowing Google – Dinner party secrets you can reveal . . .

45. It’s my party – Inviting links, without seeming desperate

46. Yahoo! and industry-specific directories – Entering the World of Other Search Engines

47. Negative press – Being dissed on the web

48. What? Explain! – SEO in a nutshell

49. Google AdWords – Pay to be first

50. I’ll make you number 1! – The dangers of SEO/AdWord ‘specialists’

51. Is this working? – User testing to monitor your search results

52. I am/am not king of the hill – A word of warning

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  • Posted February 28, 2010

    Not worth your time, very little information.

    Very little information and what is listed is very simple basics.

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