Read an Excerpt
From the INTRODUCTION
Here’s how network marketing works: As an independent representative (also known as a distributor, associate, consultant, member, or business owner) you form a partnership with a corporation that provides a product or service along with administrative and marketing support. With the corporation taking care of the back end of the business, you are free to focus on the frontline actions that produce income. Your income comes from selling products or services, and from recruiting others to sell products or services. The higher your total sales, the higher your income.
What makes network marketing so attractive is that it costs almost nothing to start and very little to run. There is no up-front capital investment required, apart from a small outlay for a starter kit, so you can own your own business without using your own funds or having to borrow capital. There is no ceiling on what you can earn, and you don’t have to sacrifice family and friends to join the highest echelon of achievers.
Most network marketers run their business from home, and they work it around their everyday life. Some opt to supplement the household income by working their business part-time while they, their spouse, or both of them continue in traditional employment. For others, their network marketing business is the sole source of household income.
Couples pooling their skills and resources to build a network marketing business together are becoming more common, allowing family to take center stage in their lives. No one way works better than others. The point of network marketing is to provide freedom and flexibility to fit your personal ambitions and circumstances. What counts is that you get to decide what’s best for your life.
Copyright 2007 by Mary Christensen and Wayne Christensen. Published by AMACOM Books, a division of the American Management Association. All rights reserved.