Be Our Guest: Perfecting the art of customer service

Be Our Guest: Perfecting the art of customer service

by The Disney Institute, Theodore Kinni
     
 

ISBN-10: 0786853948

ISBN-13: 9780786853946

Pub. Date: 04/28/2003

Publisher: Disney Press

Whether they are called clients, customers, constituents, or, in Disney-speak, guest, all organizations must better serve the people who purchase their products and services or risk losing them. Now, for the first time, one critical element of the methods behind the magic that is the Walt Disney World Resort-quality service-is revealed in Be Our Guest. Even before

Overview

Whether they are called clients, customers, constituents, or, in Disney-speak, guest, all organizations must better serve the people who purchase their products and services or risk losing them. Now, for the first time, one critical element of the methods behind the magic that is the Walt Disney World Resort-quality service-is revealed in Be Our Guest. Even before Tom Peters and Bob Waterman profiled Walt Disney World Resort in their groundbreaking book In Search of Excellence, the most popular resort destination in the world enjoyed a reputation as a company that sets the benchmark for best business practices. Be Our Guest outlines proven Disney principles and processes for helping your organization focus its vision and align its people and infrastructure into a cohesive strategy that delivers on the promise of exceptional customer service.

Product Details

ISBN-13:
9780786853946
Publisher:
Disney Press
Publication date:
04/28/2003
Edition description:
Reprint
Pages:
208
Product dimensions:
5.12(w) x 7.25(h) x 0.62(d)

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