Be the Elephant: Build a Bigger, Better Business

Be the Elephant: Build a Bigger, Better Business

by Steve Kaplan
     
 

You run a $5-million consulting business, or a three-person bakery with a few corporate clients, or an Internet start-up heading into its sophomore year. You're a senior partner in a CPA firm, or a daughter taking over the family-owned factory. You're a sales professional looking to fatten your commission check.

You know that your business is living too close

Overview


You run a $5-million consulting business, or a three-person bakery with a few corporate clients, or an Internet start-up heading into its sophomore year. You're a senior partner in a CPA firm, or a daughter taking over the family-owned factory. You're a sales professional looking to fatten your commission check.

You know that your business is living too close to the edge. You don't have a lot of flexibility or reserve capital, and profits have to eked out. And while you're happy not to have the giant headaches of a giant corporation (though you'd love to have the giant income), you're worried about Incredible Shrinking Business Syndrome...but just thinking about growing gives you the jitters. Welcome to Be the Elephant. Your path to getting bigger, and better, just got a whole lot clearer

Product Details

ISBN-13:
9780641937101
Publisher:
Workman Publishing Company, Inc.
Publication date:
02/15/2007
Pages:
224
Product dimensions:
6.60(w) x 9.20(h) x 0.90(d)

What People are saying about this

From the Publisher
“[Kaplan’s] elephant strategy is right on the money.”—Daniel M. Snyder, Owner & Chairman of the Board, the Washington Redskins

Meet the Author


Steve Kaplan is a serial entrepreneur and author of the national bestsellers Bag the Elephant! and Be the Elephant. He currently spends his time helping businesses and sales professionals grow. He is a highly sought-after public speaker and business consultant who has appeared on a variety of national media. His website is www.stevekaplanlive.com.

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