Be the Elephant: Build a Bigger, Better Business

Overview


You run a $5-million consulting business, or a three-person bakery with a few corporate clients, or an Internet start-up heading into its sophomore year. You're a senior partner in a CPA firm, or a daughter taking over the family-owned factory. You're a sales professional looking to fatten your commission check.

You know that your business is living too close to the edge. You don't have a lot of flexibility or reserve capital, and profits have to eked out. And while you're ...

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2007 Hard Cover Like New in Like New jacket Like new hardback and jacket! Binding is tight and square. Text is clean, unmarked. (Shelf location: E) All items carefully packed ... to avoid damage from moisture and rough handling. Read more Show Less

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Overview


You run a $5-million consulting business, or a three-person bakery with a few corporate clients, or an Internet start-up heading into its sophomore year. You're a senior partner in a CPA firm, or a daughter taking over the family-owned factory. You're a sales professional looking to fatten your commission check.

You know that your business is living too close to the edge. You don't have a lot of flexibility or reserve capital, and profits have to eked out. And while you're happy not to have the giant headaches of a giant corporation (though you'd love to have the giant income), you're worried about Incredible Shrinking Business Syndrome...but just thinking about growing gives you the jitters. Welcome to Be the Elephant. Your path to getting bigger, and better, just got a whole lot clearer

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What People Are Saying

From the Publisher
“[Kaplan’s] elephant strategy is right on the money.”—Daniel M. Snyder, Owner & Chairman of the Board, the Washington Redskins
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Product Details

  • ISBN-13: 9780641937101
  • Publisher: Workman Publishing Company, Inc.
  • Publication date: 2/15/2007
  • Pages: 224
  • Product dimensions: 6.60 (w) x 9.20 (h) x 0.90 (d)

Meet the Author


Steve Kaplan is a serial entrepreneur and author of the national bestsellers Bag the Elephant! and Be the Elephant. He currently spends his time helping businesses and sales professionals grow. He is a highly sought-after public speaker and business consultant who has appeared on a variety of national media. His website is www.stevekaplanlive.com.
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Table of Contents


Preface:It’s Great to be Gray

Part 1: Beginnings
Chapter 1: The Hard Work of Standing Still
Chapter 2: Map It Out or Mess It Up

Part 2: On Solid Ground
Chapter 3: Think You’re Ready to Grow
Chapter 4: The Guts of the Model
Chapter 5: Four Statements to Live By
Chapter 6: What’s the Downside?
Chapter 7: How’s Your Health

Part 3: The Role of Sales
Chapter 8: The Cornerstone of Growth
Chapter 9: The Rule of Go
Chapter 10: Inside or Outside the Family?

Part 4: As Big As You Can Be
Chapter 11: How Do You Make Your Money?
Chapter 12: Horizontal and Vertical Growth
Chapter 13: The Growth Matrix
Chapter 14: Risk vs. Reward
Chapter 15: Start It and Chart It

Part 5: Creating Value
Chapter 16: The Method Behind the Madness
Chapter 17: What Makes You So Special?
Chapter 18: The Name Game
Chapter 19: The Strategic Alliance Puzzle

Part 6: Killer Mistakes
Chapter 20: Failing to Lead
Chapter 21: Neglecting Your Processes
Chapter 22: Corrupting the Culture

The Difference Maker Inc.About the AuthorAcknowledgementsIndex

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