Be the Elephant: Build a Bigger, Better Business

Overview

You run a $5-million consulting business, or a three-person bakery with a few corporate clients, or an Internet start-up heading into its sophomore year. You're a senior partner in a CPA firm, or a daughter taking over the family-owned factory. You're a sales professional looking to fatten your commission check.

You know that your business is living too close to the edge. You don't have a lot of flexibility or reserve capital, and profits have to eked out. And while you're happy...

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Overview

You run a $5-million consulting business, or a three-person bakery with a few corporate clients, or an Internet start-up heading into its sophomore year. You're a senior partner in a CPA firm, or a daughter taking over the family-owned factory. You're a sales professional looking to fatten your commission check.

You know that your business is living too close to the edge. You don't have a lot of flexibility or reserve capital, and profits have to eked out. And while you're happy not to have the giant headaches of a giant corporation (though you'd love to have the giant income), you're worried about Incredible Shrinking Business Syndrome...but just thinking about growing gives you the jitters. Welcome to Be the Elephant. Your path to getting bigger, and better, just got a whole lot clearer

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What People Are Saying


“[Kaplan’s] elephant strategy is right on the money.”—Daniel M. Snyder, Owner & Chairman of the Board, the Washington Redskins
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Product Details

  • ISBN-13: 9780641937101
  • Publisher: Workman Publishing Company, Inc.
  • Publication date: 2/15/2007
  • Pages: 224
  • Product dimensions: 6.60 (w) x 9.20 (h) x 0.90 (d)

Meet the Author

Steve Kaplan is a serial entrepreneur and author of the national bestsellers Bag the Elephant! and Be the Elephant. He currently spends his time helping businesses and sales professionals grow. He is a highly sought-after public speaker and business consultant who has appeared on a variety of national media. His website is www.stevekaplanlive.com.

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Table of Contents

Preface: It’s Great to be Gray

Part 1: Beginnings
Chapter 1: The Hard Work of Standing Still Chapter 2: Map It Out or Mess It Up

Part 2: On Solid Ground
Chapter 3: Think You’re Ready to Grow Chapter 4: The Guts of the Model Chapter 5: Four Statements to Live By Chapter 6: What’s the Downside?
Chapter 7: How’s Your Health

Part 3: The Role of Sales
Chapter 8: The Cornerstone of Growth Chapter 9: The Rule of Go Chapter 10: Inside or Outside the Family?

Part 4: As Big As You Can Be
Chapter 11: How Do You Make Your Money?
Chapter 12: Horizontal and Vertical Growth Chapter 13: The Growth Matrix Chapter 14: Risk vs. Reward Chapter 15: Start It and Chart It

Part 5: Creating Value
Chapter 16: The Method Behind the Madness Chapter 17: What Makes You So Special?
Chapter 18: The Name Game Chapter 19: The Strategic Alliance Puzzle

Part 6: Killer Mistakes
Chapter 20: Failing to Lead Chapter 21: Neglecting Your Processes Chapter 22: Corrupting the Culture

The Difference Maker Inc.About the AuthorAcknowledgementsIndex

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