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You know that your business is living too close to the edge. You don't have a lot of flexibility or reserve capital, and profits have to eked out. And while you're ...
You know that your business is living too close to the edge. You don't have a lot of flexibility or reserve capital, and profits have to eked out. And while you're happy not to have the giant headaches of a giant corporation (though you'd love to have the giant income), you're worried about Incredible Shrinking Business Syndrome...but just thinking about growing gives you the jitters. Welcome to Be the Elephant. Your path to getting bigger, and better, just got a whole lot clearer
Part 1: Beginnings
Chapter 1: The Hard Work of Standing Still
Chapter 2: Map It Out or Mess It Up
Part 2: On Solid Ground
Chapter 3: Think You’re Ready to Grow
Chapter 4: The Guts of the Model
Chapter 5: Four Statements to Live By
Chapter 6: What’s the Downside?
Chapter 7: How’s Your Health
Part 3: The Role of Sales
Chapter 8: The Cornerstone of Growth
Chapter 9: The Rule of Go
Chapter 10: Inside or Outside the Family?
Part 4: As Big As You Can Be
Chapter 11: How Do You Make Your Money?
Chapter 12: Horizontal and Vertical Growth
Chapter 13: The Growth Matrix
Chapter 14: Risk vs. Reward
Chapter 15: Start It and Chart It
Part 5: Creating Value
Chapter 16: The Method Behind the Madness
Chapter 17: What Makes You So Special?
Chapter 18: The Name Game
Chapter 19: The Strategic Alliance Puzzle
Part 6: Killer Mistakes
Chapter 20: Failing to Lead
Chapter 21: Neglecting Your Processes
Chapter 22: Corrupting the Culture
The Difference Maker Inc.About the AuthorAcknowledgementsIndex