Be the Elephant: Build a Bigger, Better Business

Be the Elephant: Build a Bigger, Better Business

by Steve Kaplan
     
 

View All Available Formats & Editions

In business, there's no standing still. The trick is to become an elephant—big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market—and smart enough to avoid the pitfalls of growth.

With Be the Elephant, bestselling author Steve Kaplan provides the

Overview

In business, there's no standing still. The trick is to become an elephant—big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market—and smart enough to avoid the pitfalls of growth.

With Be the Elephant, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.

Written in a friendly, no-nonsense style, Be the Elephant takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your business's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth—grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP—unique selling proposition—to avoiding the Five Killer Mistakes that can ruin a company.

And from there, how to go forth and Be the Elephant

Product Details

ISBN-13:
9780761153788
Publisher:
Workman Publishing Company, Inc.
Publication date:
02/01/2007
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
224
File size:
12 MB
Note:
This product may take a few minutes to download.

What People are saying about this

From the Publisher
“[Kaplan’s] elephant strategy is right on the money.”—Daniel M. Snyder, Owner & Chairman of the Board, the Washington Redskins

Meet the Author

Steve Kaplan is a serial entrepreneur and author of the national bestsellers Bag the Elephant! and Be the Elephant. He currently spends his time helping businesses and sales professionals grow. He is a highly sought-after public speaker and business consultant who has appeared on a variety of national media. His website is www.stevekaplanlive.com.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >