Be The Red Jacket In A Sea Of Gray Suits

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Overview

To win more sales means you must stand out in the overcrowded, highly competitive global marketplace. You need to be the first one noticed so those potential customers are running up to you first, seeking you out, and shoving your competitors to the side. Mixing a practical and direct approach with personal stories and observations, Leanne Hoagland-Smith paints a simple while vivid picture of how sales people can literally be the Red Jacket in a sea of gray suits. In this brilliant new book she hands you the keys that unlock doors that lead to increased sales, loyal customers, and a more fulfilled sales career.   

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More About This Book

Overview

To win more sales means you must stand out in the overcrowded, highly competitive global marketplace. You need to be the first one noticed so those potential customers are running up to you first, seeking you out, and shoving your competitors to the side. Mixing a practical and direct approach with personal stories and observations, Leanne Hoagland-Smith paints a simple while vivid picture of how sales people can literally be the Red Jacket in a sea of gray suits. In this brilliant new book she hands you the keys that unlock doors that lead to increased sales, loyal customers, and a more fulfilled sales career.   

You don't have to be "in sales" to appreciate this book - its core principles apply across every personal and business application. - Debra Anthony, Publisher NBIZ Magazine

An ideal book for both beginner and advanced sales & marketing professionals. You can open to almost any page and find an instant nugget to feed your brain the kind of mental food that brings more sales in the door by afternoon. - Christopher Knight, CEO EzineArticles.com

Be the Red Jacket in a sea of gray suits is a must read for all sales professionals that want to transform themselves to be best of the best. - George Richardson, Chairman Profectus Services

Outstanding! One of the best sales books I've read in years. - Jeb Blount, Author of Power Principles and Sales Guy's 7 Rules For Outselling The Recession

Product Details

  • ISBN-13: 9780981800455
  • Publisher: Sales Gravy Press
  • Publication date: 6/1/2009
  • Pages: 148
  • Product dimensions: 0.34 (w) x 5.50 (h) x 8.50 (d)
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  • Posted August 30, 2009

    more from this reviewer

    The Red Jacket is a great book on Sales

    The market is flooded with books on Selling and salespeople find themselves confused what to read and what to put aside. Leanne's book "be The Red Jacket in a sea of gray suits" is in fact a gush of fresh air in the stale environ of sales literature.

    The book starts with pulling out weeds of our minds and prescribes the remedial measures. In my one and half decade of sales and marketing career, I always used words like 'close the sale' although I have always been conscious of the chemistry of vocabulary and how it affects our destiny. For the first time, I am being guided that sale is not 'closed' rather it is 'earned'. Our WORDS are our WORLD.

    The writer comes down very hard on our belief systems based on assumptions and guides the reader step by step to change the paradigms and filters that we use to make decisions. On many occasions, I literally felt jerks while reading the book. "be The Red Jacket in a sea of gray suits" is a book that challenges you to think and rethink with fresh perspectives.

    In a population of around 6 billion, no one is like me. My DNA is unique; my fingerprints are matchless and I am unique creation of Almighty. But when it comes to professional world of Selling, why I cease to be unique and why I wear the gray suit like anybody and why I don't look like a garden variety and why I don't de-commoditize myself and why I don't differentiate my offering and kit of benefits is something we never think of. Leanne teaches you to be "Younique" in "be The Red Jacket in a sea of gray suits".

    Leanne Hoagland-Smith's book is easy to ready and easy to comprehend. You can read it in one or two sessions without getting overwhelmed with scholastic concepts.

    Highly recommended for people in Sales (and by the way, everyone lives by selling something to someone. The selling function starts with first cry for milk by the baby and continues till..).

    Ashraf Chaudhry
    Pakistan's # 1 Sales Trainer
    Author of The Craft of Selling "YOURSELF"

    P.S: Concise "Sales Coaching Tips" spread all over the book serve as delicious nuggets.

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