Be Unreasonable: The Unconventional Way to Extraordinary Business Results / Edition 1

Be Unreasonable: The Unconventional Way to Extraordinary Business Results / Edition 1

4.0 1
by Paul Lemberg
     
 

ISBN-10: 007148163X

ISBN-13: 9780071481632

Pub. Date: 04/29/2007

Publisher: McGraw-Hill Companies, The

Sometimes, you have to be unreasonable to be unbeatable.

Paul Lemberg's Be Unreasonable makes it easy for people to step beyond the hum-drum of doing what's expected, and transform themselves into something extraordinary. It's a step-by-step guide to the mindset for rule breaking and destiny making, and will help readers take control of their business

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Overview

Sometimes, you have to be unreasonable to be unbeatable.

Paul Lemberg's Be Unreasonable makes it easy for people to step beyond the hum-drum of doing what's expected, and transform themselves into something extraordinary. It's a step-by-step guide to the mindset for rule breaking and destiny making, and will help readers take control of their business future.”-T. Harv Eker, author of the #1 New York Times bestselling book Secrets of the Millionaire Mind™

“I was enlightened and delighted to discover Be Unreasonable. It was not only brand new and fresh, but it was also a pure joy to read.”-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series of books

“Paul Lemberg is one of the truly great strategic minds in the business. Every day, for hours on end he works on the front lines of capitalism, helping companies large, medium, and small build totally new strategies designed to drive their growth. He takes companies that are fundamentally tactical and turns them into formidable and sophisticated strategic business and marketing forces.”-Jay Abraham, business growth strategist/expert

Paul Lemberg, “The Unreasonable Consultant,” is Chief Business Accelerator and CEO of Quantum Growth Consulting. He has worked with Accenture, Adobe, American Skandia, Cisco, Goldman Sachs, IBM, LexisNexis, OpenText, and SAIC, as well as thousands of fast-growth entrepreneurial companies. His newsletter, Extraordinary Results, is read by more than 20,000 subscribers.

Visit his Web site at paullemberg.com.

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Product Details

ISBN-13:
9780071481632
Publisher:
McGraw-Hill Companies, The
Publication date:
04/29/2007
Edition description:
1ST
Pages:
224
Product dimensions:
6.20(w) x 9.10(h) x 0.86(d)

Table of Contents


Acknowledgments     ix
Introduction     xi
An Unreasonable Manifesto     1
Being Unreasonable     7
Unreasonable Strategy     39
Unreasonable Thinking     71
Unreasonable Tactics     103
Unreasonable Execution     147
Epilogue     195
Unreasonable Summarized     199
Unreasonable Questions and Answers     201
Index     211

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Be Unreasonable 4 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago