Be Unreasonable [NOOK Book]

( 1 )

Overview

Break all the rules! A revolutionary new approach to harnessing business opportunities by doing the unexpected

How can you get an edge in business using the safe, reasonable strategies everyone else uses? The answer: You can't. Be Unreasonable demonstrates how turning traditional approaches on everything from pricing, to cultivating “A” teams, to corporate spending on its head will yield extraordinary business results. This book gives you the strategies and tools to reproduce ...

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Be Unreasonable

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More About This Book

Overview

Break all the rules! A revolutionary new approach to harnessing business opportunities by doing the unexpected

How can you get an edge in business using the safe, reasonable strategies everyone else uses? The answer: You can't. Be Unreasonable demonstrates how turning traditional approaches on everything from pricing, to cultivating “A” teams, to corporate spending on its head will yield extraordinary business results. This book gives you the strategies and tools to reproduce Paul Lemberg's results in their own companies.

“The thing I'm really excited about is the book's core concept: that oftentimes the wisest action is to be unreasonable . . . clear, memorable, and actionable.”-Bruce Kasanoff, former partner, Peppers and Rogers

Paul Lemberg, “the Unreasonable Business Coach,” founded Stratamax Research Institute, the consulting arm of his company, Quantum Growth Coaching.

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Product Details

  • ISBN-13: 9780071510400
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 4/25/2007
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 319 KB

Meet the Author

Paul Lemberg, “the Unreasonable Business Coach,” founded Stratamax Research Institute, the consulting arm of his company, Quantum Growth Coaching.

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Table of Contents


Acknowledgments     ix
Introduction     xi
An Unreasonable Manifesto     1
Being Unreasonable     7
Unreasonable Strategy     39
Unreasonable Thinking     71
Unreasonable Tactics     103
Unreasonable Execution     147
Epilogue     195
Unreasonable Summarized     199
Unreasonable Questions and Answers     201
Index     211
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