Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work

Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work

5.0 1
by Jessica Kleiman
     
 

View All Available Formats & Editions


In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or herSee more details below

Overview


In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals.

Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself.

Be Your Own Best Publicist will teach you how to:

  • Set a personal PR strategy that gets results

  • Build key message points and deliver them with style

  • Craft the perfect "pitch" for each situation

  • Network and develop relationships that will help you get ahead

  • Use creativity to stand out from the competition

    Through humorous, informative anecdotes plus user-friendly tips and exercises, Be Your Own Best Publicist will arm you with the confidence, knowledge and tactics to help you market yourself in the workplace.

    Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side.

    Read More

  • Editorial Reviews

    Publishers Weekly
    Kleiman and Cooper are both accomplished public relations professionals (Kleiman having spearheaded PR for Hearst Magazines for 10 years), experienced in the use of public relations tools both classic, such as image shaping, positive language, and simple communications goals, and contemporary, like effective use of social media and managing your online presence. With their first book they seek to provide readers with both sets of tools, and a good amount of advice for how to use them. They believe that even non-celebrities can have a brand, and use this guide to gain promotions, raises, and other career successes. To that end, they offer readers simple suggestions, like run a spell check before sending a cover letter, never send an angry email, and always dress like you may have a networking opportunity (which means different things depending on your industry). The authors' style is straightforward, occasionally funny, and refreshingly free of pretention, resulting in a highly readable guide that may not be news to many, but just might save the skin of the few not already "in the know." (Jan.)

    Product Details

    ISBN-13:
    9781601631480
    Publisher:
    Career Press, Incorporated
    Publication date:
    01/20/2011
    Pages:
    224
    Sales rank:
    1,469,800
    Product dimensions:
    5.20(w) x 8.10(h) x 0.50(d)

    Customer Reviews

    Average Review:

    Write a Review

    and post it to your social network

         

    Most Helpful Customer Reviews

    See all customer reviews >