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Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks ...
Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself.
Be Your Own Best Publicist will teach you how to:
Through humorous, informative anecdotes plus user-friendly tips and exercises, Be Your Own Best Publicist will arm you with the confidence, knowledge and tactics to help you market yourself in the workplace.
Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side.
Posted January 27, 2011
This is not only highly readable, but loaded with excellent, practical tips for promoting yourself in the job market, in your own business, or on the job itself. The authors are experienced and have presented the information very well. The exercises at the end of each chapter are a bonus that helped me focus on what I want and how to get it.
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