Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

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Overview


Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present...
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Overview


Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one's unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable ""brand promise."" This blueprint for ""personal branding"" will help all readers achieve maximum career success - quickly and permanently - without personal compromise or selling out.
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Product Details

  • ISBN-13: 9781576751411
  • Publisher: Berrett-Koehler Publishers, Inc.
  • Publication date: 3/28/2002
  • Edition description: 1ST
  • Pages: 150
  • Product dimensions: 6.40 (w) x 9.30 (h) x 0.73 (d)

Meet the Author

David McNally and Karl D. Speak are international brand management experts and consultants. Some of their clients include American Express, Pfizer, Honeywell, ING, IBM, Skandia, 3M, and Sony.

Speak is a consultant who delivers powerful insights and practical advice on brand-management issues. Karl teaches brand management at the University of Minnesota, College of St. Thomas, and the University of Westminster.

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted January 26, 2011

    Re-energized My Career!

    Be Your Own Brand was critical in re-energizing my career! The simple, yet extremely profound, process outlined in this book is quintessential for anyone wanting greater clarity, focus and meaning in both their personal and professional relationships. Creating a personal brand aligned with my values not only created greater energy and enthusiasm, it provided me with a daily 'measure' for decision-making and prioritizing everything I do. If you truly want to make a difference in others lives...as well as your own...this is a 'must read'!

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  • Anonymous

    Posted March 6, 2002

    Wonderful!

    This book is a wonderful, informative source for all searching for their true brand identity. It is well written and interesting, unlike many other books I've read from this genre. I would say that this is a must have for everyone, but especially those in the corporate business world. This look at how you present yourself could even help you refine your business, based on how you refine yourself of course!

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