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Posted January 26, 2011
Be Your Own Brand was critical in re-energizing my career! The simple, yet extremely profound, process outlined in this book is quintessential for anyone wanting greater clarity, focus and meaning in both their personal and professional relationships. Creating a personal brand aligned with my values not only created greater energy and enthusiasm, it provided me with a daily 'measure' for decision-making and prioritizing everything I do. If you truly want to make a difference in others lives...as well as your own...this is a 'must read'!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted September 18, 2007
I attended a seminar in May of '06 where the author of this book spoke about 'personal branding'. Two weeks later I left the place of business that I had worked at for almost seven years because the company's values did not allign with mine - hard core racism is one of the biggest that I absolutely could not live with. This book has the potential to be life changing for some, especially those who live a reflective life. I feel grateful to no longer have to wear 'blinders,' pretending to be okay with various unethical behaviors, and I credit much of that to this book.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted March 6, 2002
This book is a wonderful, informative source for all searching for their true brand identity. It is well written and interesting, unlike many other books I've read from this genre. I would say that this is a must have for everyone, but especially those in the corporate business world. This look at how you present yourself could even help you refine your business, based on how you refine yourself of course!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.