Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

by David McNally, Karl D. Speak
     
 

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The science of brand building is typically identified with business products and services, but this book explains how personal and professional relationships can also be seen—and managed—in this very practical light. The authors present "personal brand management" as a real-life tool that creates and reinforces strong, enduring relationships

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Overview

The science of brand building is typically identified with business products and services, but this book explains how personal and professional relationships can also be seen—and managed—in this very practical light. The authors present "personal brand management" as a real-life tool that creates and reinforces strong, enduring relationships fueled by core values and beliefs.

Product Details

ISBN-13:
9781576751411
Publisher:
Berrett-Koehler Publishers, Inc.
Publication date:
03/28/2002
Edition description:
1ST
Pages:
150
Product dimensions:
6.40(w) x 9.30(h) x 0.73(d)

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