The Beatles: Image and the Media

The Beatles: Image and the Media

by Michael R. Frontani
     
 

ISBN-10: 1578069653

ISBN-13: 9781578069651

Pub. Date: 04/02/2007

Publisher: University Press of Mississippi

The Beatles: Image and the Media charts the transformation of the Beatles from teen idols to leaders of the youth movement and powerful cultural agents. Drawing upon American mainstream print media, broadcasts, albums, films, and videos, the study covers the band's career in the United States. Michael R. Frontani explores how the Beatles' media image

Overview

The Beatles: Image and the Media charts the transformation of the Beatles from teen idols to leaders of the youth movement and powerful cultural agents. Drawing upon American mainstream print media, broadcasts, albums, films, and videos, the study covers the band's career in the United States. Michael R. Frontani explores how the Beatles' media image evolved and how this transformation related to cultural and historical events.

Upon their arrival in the U.S., the Beatles wore sharply tailored suits and cast themselves as adorable, accessible teen heartthrobs. By the end of the decade, they had absorbed the fashion and consciousness of the burgeoning counterculture and were using their interviews, media events, and music to comment on issues such as the Vietnam War, drug culture, and civil rights. Frontani traces the steps that led to this change and comments on how the band's mantra of essential optimism never wavered despite the evolution of its media profile.

Product Details

ISBN-13:
9781578069651
Publisher:
University Press of Mississippi
Publication date:
04/02/2007
Pages:
286
Product dimensions:
5.70(w) x 8.50(h) x 1.10(d)

Table of Contents


Preface     ix
"The Twentieth Century's Greatest Romance": Imagining the Beatles     1
"Ladies and Gentlemen, The Beatles!": Introducing the Image     20
"Preparing Our Teenagers for Riot and Ultimate Revolution": The Touring Years, 1964-66     70
"The Mood of the Sixties": The Beatles as Artists, 1966-68     126
"Beatlepeople": Rolling Stone, 1967-70     178
"Beautiful People": The Beatles' Idealized Past     215
Notes     237
Bibliography     255
Index     275

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