The Beatles: Image and the Media

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Overview

The Beatles: Image and the Media charts the conversion of the Beatles from teen idols to leaders of the youth movement and powerful cultural agents. Drawing upon American mainstream print media, broadcasts, albums, films, and videos, this book covers the band's career in the United States. Michael R. Frontani explores how the Beatles' media image evolved and how this transformation related to cultural and historical events.

About the Author:
Michael R. Frontani is associate professor of communications at Elon University

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Editorial Reviews

CHOICE

"Frontani (communication, Elon Univ.) prefaces this book with John Lennon's murder and descriptions of the ensuing responses to Lennon's life. He goes on to offer six succinct chapters on how the Beatles became a lightning rod for teens and society. Defining the Beatles' various images by using four categories of media text--promotion, publicity, work product, and commentary--the author demonstrates how Brian Epstein brought Beatlemania to the forefront of music and culture, particularly in the US. Beginning with the oxymoronic "safe/toughness" heralding the Beatles' American introduction in 1964 and concluding with Jann Wenner's promotion of their commentary to launch Rolling Stone magazine, Frontani covers the Beatles' "separate and distinct identity" evolutionary time line. He concludes with the 1995 Beatles Anthology broadcasts. Scholars will appreciate the copious bibliography citing the works Frontani employed to build his case for the Beatles' impact on society and history. Those who witnessed the onset firsthand will enjoy taking the magical mystery tour again; those who came to Beatlemania later will relish this concise retelling of the story from a single focus. Yeah, yeah, yeah. Summing Up: Highly recommended. All readers, all levels."

-- T. Emery, Austin Peay State University

From the Publisher

"Frontani (communication, Elon Univ.) prefaces this book with John Lennon's murder and descriptions of the ensuing responses to Lennon's life. He goes on to offer six succinct chapters on how the Beatles became a lightning rod for teens and society. Defining the Beatles' various images by using four categories of media text--promotion, publicity, work product, and commentary--the author demonstrates how Brian Epstein brought Beatlemania to the forefront of music and culture, particularly in the US. Beginning with the oxymoronic "safe/toughness" heralding the Beatles' American introduction in 1964 and concluding with Jann Wenner's promotion of their commentary to launch Rolling Stone magazine, Frontani covers the Beatles' "separate and distinct identity" evolutionary time line. He concludes with the 1995 Beatles Anthology broadcasts. Scholars will appreciate the copious bibliography citing the works Frontani employed to build his case for the Beatles' impact on society and history. Those who witnessed the onset firsthand will enjoy taking the magical mystery tour again; those who came to Beatlemania later will relish this concise retelling of the story from a single focus. Yeah, yeah, yeah. Summing Up: Highly recommended. All readers, all levels."

-- T. Emery, Austin Peay State University

CHOICE

CHOICE Outstanding Academic Title for 2008

"The best study to date of the Beatles' reception in the United States, their successful media images, and debates over their popularity and influence."

---Douglas Kellner

"The Beatles came to the consciousness of United States teenagers, not through extensive touring, but through an image that was created, fostered and redefined by the media and the band. Michael R. Frontani's The Beatles: Image and the Media traces the arc of the Beatles career from the viral days of Beatlemania to their role as mature artists/cultural icons of the late 1960s. Along the way, Frontani gives us one of the must read books for understanding the Beatles lasting hold on our consciousness."---Michael Cheney

"The Beatles didn't just change popular music - they changed the world of their time and that of future generations. Michael Frontani examines how thoroughly the Beatles upended the cultural apple cart in this compulsively readable and exhaustively researched book. The way in which the Fab Four turned the tables on the media, using them for their own devices, illustrates the canny intelligence that lay beneath their image as loveable moptops."

---Parke Puterbaugh

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Product Details

  • ISBN-13: 9781578069651
  • Publisher: University Press of Mississippi
  • Publication date: 4/2/2007
  • Pages: 286
  • Product dimensions: 5.70 (w) x 8.50 (h) x 1.10 (d)

Meet the Author

Michael R. Frontani is associate professor of communications at Elon University. His work has appeared in American Journalism, Journal of American Culture, Journalism History, and African Studies Review.

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Table of Contents


Preface     ix
"The Twentieth Century's Greatest Romance": Imagining the Beatles     1
"Ladies and Gentlemen, The Beatles!": Introducing the Image     20
"Preparing Our Teenagers for Riot and Ultimate Revolution": The Touring Years, 1964-66     70
"The Mood of the Sixties": The Beatles as Artists, 1966-68     126
"Beatlepeople": Rolling Stone, 1967-70     178
"Beautiful People": The Beatles' Idealized Past     215
Notes     237
Bibliography     255
Index     275
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