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"Frontani (communication, Elon Univ.) prefaces this book with John Lennon's murder and descriptions of the ensuing responses to Lennon's life. He goes on to offer six succinct chapters on how the Beatles became a lightning rod for teens and society. Defining the Beatles' various images by using four categories of media text--promotion, publicity, work product, and commentary--the author demonstrates how Brian Epstein brought Beatlemania to the forefront of music and culture, particularly in the US. Beginning with the oxymoronic "safe/toughness" heralding the Beatles' American introduction in 1964 and concluding with Jann Wenner's promotion of their commentary to launch Rolling Stone magazine, Frontani covers the Beatles' "separate and distinct identity" evolutionary time line. He concludes with the 1995 Beatles Anthology broadcasts. Scholars will appreciate the copious bibliography citing the works Frontani employed to build his case for the Beatles' impact on society and history. Those who witnessed the onset firsthand will enjoy taking the magical mystery tour again; those who came to Beatlemania later will relish this concise retelling of the story from a single focus. Yeah, yeah, yeah. Summing Up: Highly recommended. All readers, all levels."
-- T. Emery, Austin Peay State University