Beauty: The New Basics


It's the new basics of beauty, with more than 400 jam-packed pages of information, techniques, and attitude.

Overflowing with know-how, passion, and secrets revealed, Beauty is a celebration of looking good and feeling good that emphasizes simplicity and a healthy, natural approach-while acknowledging that the right lipstick can change your life.

Comprehensive and compelling, its focus is head-to-toe beauty ...

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It's the new basics of beauty, with more than 400 jam-packed pages of information, techniques, and attitude.

Overflowing with know-how, passion, and secrets revealed, Beauty is a celebration of looking good and feeling good that emphasizes simplicity and a healthy, natural approach-while acknowledging that the right lipstick can change your life.

Comprehensive and compelling, its focus is head-to-toe beauty for woman of all ages, ethnicities, and stages of life.

Brands are named, products tested, labels demystified, recommendations given. Chapters are filled with essential step-by-step how-tos, from the best way to apply eye shadow to creating a home spa, along with proven tips, tricks, and techniques from makeup artists, aestheticians, hair stylists, and fashion industry insiders.

And then there is the fun of it: Rona's Remedies for beauty emergencies and bad hair days, illustrated time lines of beauty milestones and historical turning points, and full-color face and hair makeovers that show how to put it all together.

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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
Freshly presented and jam-packed with useful information, this essential beauty reference is impossible to put down. In addition to instructions and product recommendations for all the basics of hair, makeup, and skin care, the book also features little-known tips for everything from trimming your own bangs to why you should never use foundation or blush on your lips.

While author Rona Berg doesn't shy away from naming names, listing plenty of options for the best products in each price range, the book is not entirely about buying products. Readers will find ample make-it-yourself recipes for face masks, bath soaks, and more, as well as important warnings about ingredients or treatments to avoid and easy at-home remedies (like using half a lemon to moisturize elbows, heels, and knees). And the overall focus of the book is teaching readers to make the choices and learn the techniques that will leave them looking and feeling beautiful. Drawings and full-color photos illustrate the techniques or styles being discussed, and the use of charts and boxes to highlight information makes Beauty just as much fun to flip through as it is to read. By viewing beauty practices and rituals in their historical context, the book also manages to give readers an occasional history lesson and add a slightly intellectual spin to what is commonly perceived as a frivolous pursuit.

Beauty: The New Basics is for every woman, whether she's an adolescent who needs to learn the fundamentals of applying makeup or a more mature reader looking for secrets about aging gracefully and beautifully. No matter how laid-back or rigorous your beauty routine, chances are you'll find a slew of valuable gems in this fantastic book (did you know that the best mascara is actually that drugstore brand you've been using since high school?). So read on and be beautiful! (Karen Burns)

Working Mother
Chock-full of illustrative makeovers, essential info including the lowdown on products.
Town & Country
It's never too late to teach a beauty editor new tricks - and I picked up a few from these excellent primers...
Publishers Weekly - Publisher's Weekly
New looks for the new century come courtesy of Rona Berg, former beauty editor of the New York Times Magazine and Elle. In Beauty: The New Basics she demystifies the subject with thorough discussions and recommendations. The emphasis is on beauty from within and making the most of one's own attributes. Her models are real women at various stages of maturity, and she doesn't shy away from discussing aging early on. In each section Berg evaluates products on the market, offers advice on inexpensive alternatives and includes her own "Rona's Remedies." She encourages comparison shopping, experimentation and having fun in the process. A glossary and appendixes on cosmetic surgery, sources, spas and salons and a reading list enhance this friendly, supportive guide. ( Mar.) Copyright 2001 Cahners Business Information.
From The Critics
Beauty: The New Basics provides an all-body beauty guide for women, from bad hair day remedies to general tips for hair, face, and body. 'Before' and 'after' makeover pictures and insights on how make-up can be applied for different results accompanies chapters which focus on all aspects of beauty. If only one beauty book were chosen for a collection, Beauty: The New Basics should be the item of choice.
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Product Details

  • ISBN-13: 9780761101864
  • Publisher: Workman Publishing Company, Inc.
  • Publication date: 1/28/2000
  • Pages: 416
  • Sales rank: 593,466
  • Product dimensions: 7.46 (w) x 8.98 (h) x 0.85 (d)

Meet the Author

Rona Berg is the former beauty editor for the New York Times Magazine. She was Editorial Director of Elle magazine and writes for numerous national publications, including Vogue, InStyle, Cosmopolitan, Mirabella, Self, and Mademoiselle. Ms. Berg lives in New York City.

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Read an Excerpt


What is beauty? Does anyone really know? We search for it and make art to try to capture its essence. We share in the pleasure of it, and when it seems absent from our daily lives, we long for it. We thrive on it-and are often willing to suffer for it. Beauty is personal and political. It is elusive and eternal. It is many things: strength, confidence, passion, grace-a sense of style, a turn of

head, a state of mind. In truth, no one can say exactly what beauty is, but one thing is certain: Every woman wants it.

As a fashion editor and beauty writer for the past 15 years, I've investigated and reported on the stuff that beauty's made of; and as a woman, I've consumed it. I've attended hundreds of product launches, press conferences, and industry debuts. Truckloads of products have crossed my desk. Not only have I sampled virtually every hair mask, cleanser, powder, and detoxifying body treatment in existence, I've analyzed each one.

I've covered the industry from a few unusual perspectives: scribbling

notes as I lay half-naked on massage tables or in scented aromatherapy baths. Backstage at fashion shows in Paris, Milan, and New York, where I watched the bare-faced, ponytailed Kate Moss and Christy Turlington arrive in jeans and T-shirts, and emerge, hours later, like painted butterflies. I've soaked up tricks and tips from the pros, and I've absorbed everyone's behind-the-scenes beauty

secrets. I share the best of them in this book: how Bobbi Brown gives

Moss's skin such a dewy glow (baby oil), how FrTdTric Fekkai adds

volume to Claudia Schiffer's hair (StiffStuff), what makes Naomi

Campbell's lashes look so long (Maybelline Great Lash). I've interviewed cosmetic chemists, industry executives, top dermatologists, leading plastic surgeons, and aestheticians, and seen that there's a lot of good products out there-and plenty of brilliant spin.

Like many women, you've probably left a cosmetics counter dazed, dizzy, and suddenly $150 poorer. You got home and wondered: What is all this? And so I've cut through the hype to create a book that's jam-packed with everything you'll need to become not only an informed consumer but an expert on how to attain head-to-toe beauty through gentle, healthy means. You'll learn about ingredients so you can decode a cosmetics label and enough about skin cells, hair follicles, and oil glands so you understand the effect of products on your body. We all want to know whether status brands like Chanel and EstTe Lauder are really better than cheaper, mass-market brands like Revlon and Maybelline, or

whether Avon's inexpensive alpha-hydroxy acids measure up to

Elizabeth Arden's pricier ones. What do makeup artists and hairstylists know that we don't? In the real world, women need simple, straightforward, real information, and the kinds of shortcuts, tips, and techniques that you'll find in this book. The less intimidated you are, the more fun you'll have exploring the realm of beauty.

As most mothers know, almost as soon as little girls are old enough to look in the mirror, they get together with friends and style their hair, paint their nails, and rub fire-engine-red Crayolas on their lips. Hopefully this book will bring back some of that liberating sense of play you felt when you first experimented with makeup as a child. Applying makeup can be immensely satisfying once you have the confidence to play in your paint box. The right stuff and the attitude behind its use can transform you into a more confident, more beautiful version of yourself. Unlike most authors of beauty books, I am not a makeup artist, aesthetician, or hairstylist. I have no products to sell, though I do

recommend what I believe to be the best across a broad spectrum, from blush to body scrubs and for all skin colors and types. I've evaluated products on overall quality, healthfulness of ingredients, effectiveness, and sensory appeal.

When Elle magazine premiered in 1985, I found myself editing the hottest fashion and beauty magazine launch in history, at a time when standards of beauty were radically changing in America. In the 1970s, leggy blondes like Cheryl Tiegs and Christie Brinkley were the main models. But changing demographics over the next decades helped African American, Latin, and Asian models transform traditional Western standards of what is beautiful. Images of full-figured women in magazines broke through a barrier for women of all sizes. Now, every woman can see a gorgeous reflection of herself-and this book reflects that, too.

It's been a long struggle. I'm reminded of a striking photo by Horst, the renowned fashion photographer. Electric Beauty depicts a woman with a heat

mask on her face, an electric nail buffer in her hand, her legs in a bucket of suds, and her body encircled by cords. She is bound, gagged, and about to be

electrocuted by her own beauty regimen. I'd like to believe that Horst's view of the lengths women go for beauty is passT, and if this book accomplishes one thing, I hope it will help women realize that cosmetics exist to empower-not enslave them.

These days, most women prefer to seek out beauty by less risky,

gentler, more pleasurable means. We want to reveal, not conceal, our

natural beauty and let our true selves shine through. After all,

beauty begins in the brain, and what makes us truly beautiful is born

well below the surface: a gleam in our eye, an ear-to-ear grin, a

bounce in our step. But sometimes a little powder or a little paint

doesn't hurt-just a little, of course. So dig in, play around, and,

most of all, enjoy.

Five of Rona's Top Ten Trade Secrets:

- Dab a spot of vanilla eyeshadow under the arch of your brow - it will open up the eyes and make you look less tired.

- Put a bit of toothpaste on a pimple to dry it up overnight.

- Buy brushes in an art supply store and use them instead of the one that comes with blush.

- Looking tired and droopy for a big night out? Do what models do. Apply Preparation H under the eyes and on wrinkles. It'll decrease puffiness and smooth lines (temporarily).

- Dry brush your body regularly before you bathe or shower, and you'll never need moisturizer again.

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Table of Contents

Part One The Face

Beauty Basics - 3

Smart Shopping - Cyber Beauty - A Professional consultation - When to Splurge - How to Read a Label - cutting Through the Hype - The Industry and the FDA: How Do They Get Away with It? Beauty from the Inside Out: 10 Steps to Real Beauty - Skin Vitamins


What Skin Type Are You? - Basic Four-Step Regimen - How to Cleanse - The Dope on Soap - Why Exfoliate - Anatomy of the Skin - Using the Right Moisturizer - Favorite Face Oils - No.1 Rule: Use Sun Protection - What Not to Do to Your Face - Plus: Best Cleansers, Scrubs, Toners, Moisturizers, Eye Creams


What Every Facial Does - Pampering Plus: Types of Facials - High-Tech for Aging Skin - At-Home Facials - Behind the Mask: The Scoop on Goop - Sunday Night Special - Beauty Recipes - Cinderella's Mask: Tightening Treatments - Rona's Skin Remedies

AGING - 67

Caring for Older Skin the Smart Way - Adjust Your Regimen - Rethink Your Makeup - Renova and Retin-A - The Antiaging Arsenal: AHA's Antioxidants, and More - Cosmetic Dermatology: Facial Peels, Collagen, Lipo-Injection, Botox, Dermabrasion, and Laser Treatments


Adult Acne: Causes and Treatments - Acne Facials - Doctor's Orders - Home Recipes - How to Avoid Pore-Clogging Ingredients - Top Five Acne Don'ts - Sensitive and Allergic Skin - Other Unwanted Skin Conditions - Hair Removal: Waxing, Depilating, Bleaching, Electrolysis - Danger Zone: Moles, Brown Spots, and Skin Cancer

MAKEUP - 103

The Four Cosmetics C's: Comfort, Color, Contour, Confidence - What Color Are You? - Best Makeup Artist's Colors - Tools of the Trade: Mass vs. Class - The Toolbox - Foundation (What to Look For, Best Products, How to Apply) - Concealer - Blush - Contouring - The Powder Room - Eye Makeup: The Art of Illusion - Best Techniques with Eye Shadow, Eyeliner, Mascara - Four Classic Eye Looks - Lipstick, Tricks, and Colors The Looks: Natural Makeovers (with step-by-step instructions) - No-Brainer Beauty: Makeup That Works on Almost Every Woman




Splitting Hairs - Best Haircare Regimen - What's Your Hair Type? - Decoding a Shampoo Label - At-Home Hair Packs - Best Shampoos and Conditioners - Haircare Q & A - Brush and Massage Scalp - Problem Hair: Flaking Scalp, Dandruff - Hair Loss - Rona's Hair Remedies


Choosing Your Color - Types of Colors: What Works for Your Hair - Henna - Special Salon Techinques: Highlighting, Lowlighting, Foiling, Chunking, Double Processing, Glazing - Do-It-Yourself: At-Home Color - Color Toolkit, Tips, and Techniques - Go, Red - Shades of Gray - Caring for Color-Treated Hair - Best Products


Finding the Right Style: Face Shape, Hair Texture, Body Type - Finding a Stylist - The Cut - Mass vs. Class - Styling Your Hair - How to Apply Styling Products - The Toolbox - How to Defrizz - Best Hairstylists' Lines - Blow-Dry Basics - Ready to Roll? - Ironing - Putting It All Together: Five Easy Styles (with step-by-step instructions) - Head Trips: Perming and Relaxing - Styling Solutions: The Ponytail, French Twist, Chignon, How to French Braid, Dreads, Extensions



BATH & BODY - 269

Cleansing - Exfoliating: How to Dry-Brush - The Soapbox - Elbows and Knees - Shaving - Body Smoothers: Salts, Scrubs, and Masks - Home Recipes - Moisturizing - Best Products - Stretch Marks - Cellulite - How to Create a Home Spa - A Bath on One's Own - Aromatherapy

HANDS & FEET - 293

Hands-On Regimen - Best Products - Caring for Your Nails - The Classic Manicure: At the Salon and at Home - The Polish - The Nail File - Artificial Nails - Nail Kit - The Classic Pedicure - How to Pamper Your Pods - Reflexology - Rona's Nail Remedies

THE SPA - 315

Good Spa Hunting - Before You Go: What to Ask - Day Spas - Spa Treatments: Hydrotherapy, Stone Therapy, Wraps & Rubs, Mud & Salt - Diary: A Day in the Life of A spa-Goers - Treatment Tips - Massage: Swedish, Shiatsu, Reiki, Watsu, and Thai




Cosmetic Surgery - Insider Shopping - Day Spas - Destination Spas - Hair Salons - Recommended Reading - Organizations

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Customer Reviews

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Sort by: Showing all of 19 Customer Reviews
  • Anonymous

    Posted February 26, 2007

    best buy for your beauty regimen

    This is a must have book. I have read and reread beauty mags for years and this cuts through the silliness and hullabuloo. She is concise, honest and gives great alternatives to the high priced beauty lines. I have not made a mistake purchase since I had this book and I have minimized my beauty regimen. Thanks Rona!

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  • Anonymous

    Posted February 12, 2007

    Excellent Book

    I am pretty much new to skincare as well as makeup although I am in my thirties. This book is extremely awesome and detail!!! I went thru a phase of trying each and every different brand but kept on getting break outs!!! Had I have puchased this book earlier I would not have had my face experience all that torture!!!! HA! I must have book!!!

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  • Anonymous

    Posted March 2, 2006

    Loved It!

    I have no skills when it comes to makeup, hair, skincare, etc. This book has helped me so much. It taught me the importance of taking care of yourself and showed me how easy it is to do it. I encourage you to read this book if you have ever left the makeup counter thinking, 'what did I just buy and how the heck am I going to put it on?'

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  • Anonymous

    Posted November 9, 2005

    an incredible must have

    If you have ever felt confused or cheated in the beauty world this book is for you. It clears the myths and false impressions and gives you realistic beauty instruction and advice. Everything is covered: make-up purchasing and application, haircare, excellent skincare section, aging and much more. I love it an will buy it a Christmas presents for several woman in my life.

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  • Anonymous

    Posted June 28, 2005


    I am a beauty advisor at walgreens and a lot of people come to me for my advice. I get about 99% of all my knowledge out of this book. Customers are very impressed with how much I know. This book is practically the bible of beauty.

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  • Anonymous

    Posted January 20, 2004

    A Prettier Me!

    This book gives GREAT tips on haircare (including how to dye + the different types of dye), skincare, body, nails! You name it. My makeup never looked so flawless!!! This is a must have for all ages!!!!!!!!!

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  • Anonymous

    Posted July 23, 2003

    African Americans Included

    I have had a hard time finding books that include beuty basics for all races. This book is excellent. The author goes to great lengths to include all people.

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  • Anonymous

    Posted December 7, 2002

    Absolutely worth it

    This book is really very helpful, but worth it's weight in gold for one of it's bath soaks. I'm a water aerobics instructor who was having trouble with dry skin from chlorine. I wouldn't have found the soak if I hadn't bought the book, and it worked better than any other commercial product I've tried! I'd highly recommend it for it's homemade remedies for skincare problems.

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  • Anonymous

    Posted November 4, 2002

    Well-Rounded, No-Nonsense

    An excellent book for learning about how to take care of yourself so that you don't need to spend a lot on beauty products. Great advice on which brands of products to buy (both drugstore and high-end). Deals more with skin care (face and body) than makeup advice, but then, if your skin is in good shape, you don't need much makeup. Chapter on hair, chapter on hands and feet, also touches on plastic surgery and other alternatives. Geared toward all ages, makeovers use real women. Highly recommended, Berg really knows what she's talking about. Ought to be required reading (wish I could hand them out on the street!)

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  • Anonymous

    Posted August 17, 2002

    The book of knowledge...

    Essentially one of the best beauty books you can buy. Rona Berg touches every topic from skin care to make-up to hair to home spa treatments. Since the author is non-promotional she leads readers through the salespitches with her own best product recommendations for every skin and hair type. Enclosed in the back entry are a list of well recommended shopping locations to find the perfect product, spa, hair salon,.... <br>As a 21 year old who had no one to teach me the do's and dont's or the importance of facial skin care this is what I call the Bible. I had always feared using a product because of not knowing what was REALLY in the buy. After all who knows what we're putting on our faces/hair/body?? This book explained ingrediants and what to look out for. It proved you don't have to buy the most expensive product to buy the best. Definatly worth the $20.

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  • Anonymous

    Posted September 3, 2002

    Very valuable

    Great book full of tips, do's and don'ts and a real enlightening guide for us who didn't had a clue on skin care or had a lack of information about products and all the available possibilities. THANKS!

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  • Anonymous

    Posted January 19, 2002

    Awesome Tips on Beauty

    This beauty guide was really interesting to read. It gave great information on skin and hair care. Also, it advised what to use and what not to use. I recommend it to all women and teens.

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  • Anonymous

    Posted May 5, 2002

    A 'must have'

    I am a 14 year old that is in love with make up. I love it and I must admit that I own too much of it. I don't wear a ton but I do love it. This book gives everyone of all ages tips and tricks of make up. Many recommendations to shops and certain brands of cosmetics. It's all about the beauty inside.

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  • Anonymous

    Posted May 29, 2001

    A great one-for-all beauty book

    I really love this book. While most beauty books seem to cater to either teens or mature adults this book is made for everyone. There are no hard to follow instructions and it's full of great illustrations. There are product recommendations. And the book also focuses on the body, not just the face and hair.

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