Become the Brand of Choice: Make Your Name a Powerful Brand - and Earn Millions / Edition 3

Become the Brand of Choice: Make Your Name a Powerful Brand - and Earn Millions / Edition 3

by Jason Hartman
     
 

Today's cutthroat competition makes it essential to create a powerful personal brand that sets you apart from your competition. Inexpensive and powerful technologies enable virtually anyone to build a high-profile identity. Branding is the one sure-fire way to have customers come to you rather than having to chase after them. It is the path to a happier life, filled… See more details below

Overview

Today's cutthroat competition makes it essential to create a powerful personal brand that sets you apart from your competition. Inexpensive and powerful technologies enable virtually anyone to build a high-profile identity. Branding is the one sure-fire way to have customers come to you rather than having to chase after them. It is the path to a happier life, filled with more wealth and free time than you ever thought possible! In this book, Jason Hartman, "America's foremost expert on Personal Branding," shows you, step by step, how to establish yourself as a sought-after brand name in your field. Learn How to Profit From Relationships Long-term success in business comes with building long-term relationships. You can eliminate much of the uncertainty and wasted effort of selling by focusing instead on marketing. Build emotional bonds in your marketplace rather than constantly chasing leads and you'll make more money and enjoy doing it! Creating a powerful Personal Brand is a proven way to beat your competition and control your destiny. Jason Hartman will show you how to harness the power and potential of relationship marketing to become the brand of choice!

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Product Details

ISBN-13:
9780970185808
Publisher:
Hartman Media
Publication date:
01/28/2002
Edition description:
REV
Pages:
289
Product dimensions:
6.06(w) x 9.18(h) x 0.83(d)

Table of Contents

Introduction: Becoming the Star You Are1
Part 1Get Ready...Get Set--Go Get 'Em!
Chapter 1Making Success Your Lifestyle21
Chapter 2Quit Talking and Do It!43
Part 2The Heart of the Matter
Chapter 3It's All About Relationships71
Chapter 4Learning From Others - Success Case Studies91
Chapter 5Loyalty Magic103
Chapter 6AutoMagic Marketing127
Chapter 7Become the Brand of Choice163
Chapter 8The Media Is Your Ally177
Chapter 9Become a Celebrity195
Chapter 10Schmoozing For Dollars215
Chapter 11Building the Better Mousetrap229
Chapter 12Clients for Life235
Chapter 13Becoming Irresistible241
A Few Words In Closing257
Appendix 1Real-Life Brands of Choice259
Appendix 2AutoMagic Marketing Resources267
Resources & Bibliography281
Index285
List of Illustrations289

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