Become the Brand of Choice: Make Your Name a Powerful Brand - and Earn Millions / Edition 3

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Overview

Today's cutthroat competition makes it essential to create a powerful personal brand that sets you apart from your competition. Inexpensive and powerful technologies enable virtually anyone to build a high-profile identity. Branding is the one sure-fire way to have customers come to you rather than having to chase after them. It is the path to a happier life, filled with more wealth and free time than you ever thought possible! In this book, Jason Hartman, "America's foremost expert on Personal Branding," shows you, step by step, how to establish yourself as a sought-after brand name in your field. Learn How to Profit From Relationships Long-term success in business comes with building long-term relationships. You can eliminate much of the uncertainty and wasted effort of selling by focusing instead on marketing. Build emotional bonds in your marketplace rather than constantly chasing leads and you'll make more money and enjoy doing it! Creating a powerful Personal Brand is a proven way to beat your competition and control your destiny. Jason Hartman will show you how to harness the power and potential of relationship marketing to become the brand of choice!
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Product Details

  • ISBN-13: 9780970185808
  • Publisher: Hartman Media
  • Publication date: 1/28/2002
  • Edition description: REV
  • Edition number: 3
  • Pages: 289
  • Product dimensions: 6.06 (w) x 9.18 (h) x 0.83 (d)

Table of Contents

Introduction: Becoming the Star You Are 1
Part 1 Get Ready...Get Set--Go Get 'Em!
Chapter 1 Making Success Your Lifestyle 21
Chapter 2 Quit Talking and Do It! 43
Part 2 The Heart of the Matter
Chapter 3 It's All About Relationships 71
Chapter 4 Learning From Others - Success Case Studies 91
Chapter 5 Loyalty Magic 103
Chapter 6 AutoMagic Marketing 127
Chapter 7 Become the Brand of Choice 163
Chapter 8 The Media Is Your Ally 177
Chapter 9 Become a Celebrity 195
Chapter 10 Schmoozing For Dollars 215
Chapter 11 Building the Better Mousetrap 229
Chapter 12 Clients for Life 235
Chapter 13 Becoming Irresistible 241
A Few Words In Closing 257
Appendix 1 Real-Life Brands of Choice 259
Appendix 2 AutoMagic Marketing Resources 267
Resources & Bibliography 281
Index 285
List of Illustrations 289
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